Advertisement

The bear

Agency Network: 
Published/Aired: 
October 2011

Description

Film advertisement created by Euro RSCG, France for Canal+, within the category: Media.

Advertising Agency: BETC Euro RSCG, France
Global Creative Director: Stéphane Xiberras
Art Director: Eric Astorgue
Assistant Art Director: Julien Schmitt
Copywriter: Jean-christophe Royer
Strategic Planning: Clarisse Lacarau
Traffic: Loren Hecker
Tv Producer: Isabelle Ménard, David Green
Sound Production: Gum
Music: Éric Cervera / Near Deaf Experience
Production Company: Soixante Quinze
Special Effects: Mikros Image
Director: Matthijs Van Heijningen
Log in or register to post comments
Ron Burgundy's picture

<3

Ron Burgundy
Activity Score 1630
Art Director at Southern California
olarreaga's picture

Lovely.

olarreaga
Activity Score 51
Copywriter at IED
lessismore's picture

très bon ça

lessismore
Activity Score 251
Graphic Designer
Ceballos's picture

OMG, what a great work!!!!!

Ceballos
Activity Score 621
Copywriter
Troll's picture

One of the coolest ads I have seen in a very long time.
Can watch it over and over again. Well done.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

mr.x's picture

love it.. awesome :)

mr.x
Activity Score 998
Forsbergs Skola
miko1aj's picture

friggin' great stuff.

miko1aj
Activity Score 3086
andylefty's picture

Yeah pretty great on a simple insight.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Diplodokus's picture

Cannes!

Diplodokus
Activity Score 1819
Creative Director at J. Walter Thompson Amsterdam
robertfpeterson's picture

Amazing!!!!

robertfpeterson
Activity Score 98
Copywriter at Research Analyst or as far from creative advertising as possible yet intriguingly close as well
Centelm's picture

Really nice work ! We tried to analyze its success on our blog http://inside.53mondays.com/post/11688831980/decryptage-pourquoi-lours...

Centelm
Activity Score 5
Other
CommandZ's picture

très bon!

CommandZ
Activity Score 2498
Creative Director
joelapompe's picture
joelapompe
Activity Score 3853
talkingisfree's picture

No way man, we're talking of two different galaxies here...

talkingisfree
Activity Score 2712
Art Director
atb2005's picture

joelapompe

You are right. Same idea. Whether they knew about this spot, I cannot tell.

atb2005
Activity Score 13557
KOWU's picture

BEST COMMERCIAL OF THE YEAR!

KOWU
Activity Score 111
Miami Ad School Europe
atb2005's picture

No shit!

atb2005
Activity Score 13557
talkingisfree's picture

this is so great

talkingisfree
Activity Score 2712
Art Director
kleenex's picture

Now that is a great ad!!!!

kleenex
Activity Score 51166
Web Designer/Developer
George Kastanza's picture

This makes me want to be a bear rug. I can smell the gold from here.

George Kastanza
Activity Score 23
Creative Director at Seattle
Roger Keynes's picture

:)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Temple's picture

Canal+ keeps the tradition of first class advertising. Way to go guys.

Temple
Activity Score 11341
Creative Director
sparkplug's picture

And there's a douche bag in an Euro office in the Middle East who says screw BETC, what do they know! Of course, but he also thinks he's French.

sparkplug
Activity Score 92
Copywriter
Rodolfomag's picture

Please bring a Cannes from other galaxy...holy c...!

Rodolfomag
Activity Score 70
Graphic Designer at Autonomous university of Santo Domingo
That One Guy's picture

Wow! What a great spot. This is going to win a lot of awards.

That One Guy
Activity Score 266
University of Houston
artyduran's picture

Excellent work!

artyduran
Activity Score 1582
Copywriter
Andresaon's picture

Increible trabajo felicidades

Andresaon
Activity Score 8
PERCREA
Andresaon's picture

lo maximo

Andresaon
Activity Score 8
PERCREA
jjf's picture

cute bear at the end. hahaha

My favourite line: "I don't give a sheaaaaaat. I want-"

jjf
Activity Score 260
Copywriter at LINs Advertising & Marketing
Naino's picture

really loved it

made me smile very sincerely in the end :D

Naino
Activity Score 98
sync's picture

wowowowowowow!!!
great one! hilarious.

sync
Activity Score 107
Charith Wije's picture

super tvcm....

Charith Wije
Activity Score 24
Art Director at Mel Ads (Pvt) Ltd , Colombo
Hadrons's picture

Brilliant.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

JensH's picture

Well that's just GREAT!

JensH
Activity Score 111
Ograiba's picture

Love it... the ending is so great...

Ograiba
Activity Score 35
Copywriter at Srengenge, Yogyakarta - Indonesia
Nakedvunga's picture

:) :) :)

Nakedvunga
Activity Score 27
Creative Director at ZOWONA, Comunicação e Eventos
ladybug2535's picture

This is a great ad! At first I was creeped out by the fact that it was a bear SKIN and not a bear, but the end made it very clear as to why. Great punch line. Very good ad. This should have been the winner. I liked it much better than the Angry Birds commercial. This one has everything: Drama, good music, sword fights, Knights in Shining Armor. What more could a girl want? I especially liked the tantrum the bear had in the boardroom. Everyone knows how tempermental directors are.

ladybug2535
Activity Score 78
Sara Alaa's picture

piece of an art :)

Sara Alaa
Activity Score 2
alausa's picture

Film craft grand prix 2012.

alausa
Activity Score 1420
Creative Director at Noah's Ark
Geimima's picture

just perfect..

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Lisbon freak's picture

Instant gold!!!!

Lisbon freak
Activity Score 496
Creative Director at Toronto
the pencil's picture

how did they think of that?

the pencil
Activity Score 235
Art Director
NomadDCLXVI's picture

This one is just perfect.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Featured Content

Latest Collections

Advertisement