Canadian Women's Foundation Film Advert By DDB: It's a Girl

Agency Network:

DDB

Published/Aired:

July 2012

Posted:

July 03, 2012

Tags

Description

For Girls Growing Up in Canada, It's Tougher Than You Think.
The Canadian public is unaware of just how prevalent women’s issues are in their own country, in our own backyards. The primary objective of the ‘it’s a girl’ campaign is to acknowledge the fact that women’s issues are still an issue and generate awareness of who Canadian Women’s Foundation is and what they’re doing to support the cause.

Film advertisement created by DDB, Canada for Canadian Women's Foundation, within the category: Public Interest, NGO.

Credits

Advertising Agency: DDB, Toronto, Canada

Creative Directors: Denise Rossetto, Todd Mackie

Art Director: Paul Wallace

Copywriter: David Ross

Associate Creative Directors: David Ross, Paul Wallace

Art Director: Paul Wallace

Agency Producer: Caroline Clarke, Andrew Schulze

Account Team: Wendy Caricari, Cathy Jarochowski, Reshma Lalany, Peter Bolt

Planning: Mara Schachter

Production Company: Suneeva

Director: Shelley Lewis

Executive Producers: Geoff Cornish, Michi Lepik-Stahl

Director of Photography: Samy Inayeh

Line Producer: Amalie Bruun

Post-Production Company: Relish

Post-Production Executive Producer: Sally Leggett

Editor: Steve Manz

Assitant Editor: Laura Dunn

Online: 567vfx

Online Editor: Justin Lee

Online Producer: Cherie O'Connor

Colour: Alter Ego

Colourist: Tricia Hagloriles

Colourist Producer: Jane Garrah

Audio House: RMW

Audio House Producers: Jeff Cohen

Audio House Director: Steven Mackinnon

Audio House Engineer: Kyle Gudmundson

Casting Agency: Fade to Black – Michael Stevenson

Talent: Emily Bartlett, Jennifer Higgin, Isabelle Magalhoes, Kathy Swanson, Harriet Sherman, Penny Eizenga, Nikki Grant, Meaghan Swaby, Erica Deutschman, Rachel MacMillan, Anne Thornley-Brown, Susan Lock

Voice Over: Cookie Roscoe

Highest Rated

Jul 09, 2012 - 13:42

The idea is good, but I'm not sure how many people will be laughing at this.
I did.

diegosaenz

Activity Score 60

Art Director at Leo Burnett

Jul 03, 2012 - 23:22

i actually found this funny

certaintly

Activity Score 3994

Jul 04, 2012 - 5:46

Left me with nothing. Something's missing...

Nike Diesel

Activity Score 13630

Art Director

Jul 04, 2012 - 10:00

That was certainly surprising.

kleenex

Activity Score 52582

Web Designer/Developer

Jul 04, 2012 - 11:13

I can't quite put my finger on it, but it made me laugh. I know it's not supposed to make me laugh, but it did. I really like the idea, but perhaps it's something with the delivery of the line that isn't quite right.

sanitizingwipe

Activity Score 62