Agency Network: 
December 2008


Film advertisement created by Y&R, Portugal for Caixa, within the category: Finance.

Advertising Agency: Y&R Portugal
Creative Director: Judite Mota / Pedro Ferreira
Art Director: Ricardo Alves
Copywriter: Pedro Vieira
Production Company: Ministério dos Filmes
Director: Marco Martins
DOP: Quim Miguel
Music: Bernardo Sassetti
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Hibon's picture

boring and just like most Bank ad's...sure the client wanted this kind of work.

Activity Score 3734

Simple ideas are the best !

Guest's picture


Dale's picture

Boring? It's no Schwarzenegger flick but come on. It's executed well.

As to the concept; it's not ground breaking but it's a helluva lot better than many bank ads. It actually addresses what is important at the moment, namely that people don't feel secure with financial institutions. At my first agency I did a lot of bank adverts and I was going numb from images of waterfalls and grandchildren. This isn't bad and the fact that it won't bring home a lion doesn't mean it's not a successful ad.

Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Hibon's picture

I agree that can be a successful ad and it's well executed but still...boring. I think it is time to do something new for Bank's, they need fresh ideas and sure this year you will see great stuff for Bank's.

Activity Score 3734

Simple ideas are the best !

Jon-Paul Mountford's picture

In the future.
There will be people who do research.

In the future.
these people will have a small memory for things gone by.

In the future.
These creative individuals will realise that almost this exact idea, concept and voice over was used for Orange mobile phone (Future Thoughts) some years ago.

And directed by Ridley Scott No less!!

Jon-Paul Mountford
Activity Score 890
Photographer |

Guest's picture

Especially in the financial crisis – such a stupid commerical.

everartz's picture

i dont know why the emotional approach is considered as a helpful one when we want to talk about the "liars" such as those of the banks, world's crisis is exploding and changing the face of the universe because of these ignorant banks and their strategies, i full oppose this commercial and everything it stands for, and i wish it is the last one on earth period

Activity Score 7613
Art Director |

| everartz |

Guest's picture

Your clients must just love you. If you don't know why an emotional approach works or why your post is a loony rant, than I certainly hope you don't work in advertising.

perromalo's picture


Activity Score 429
Creative Director at Mateo&co
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