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Location-based print ad

Agency Network: 
Published/Aired: 
July 2012

Description

Cafe Joe's print ad is a location based ad. By scanning a QR code the reader gets the directions to the nearest Cafe Joe’s branch, where he can enjoy a free cup of coffee while reading his magazine.

Film advertisement created by Y&R, Israel for Café Joe, within the category: Recreation, Leisure.

Advertising Agency: Y&R, Tel-Aviv, Israel
Chief Creative Officer: Benni Bronski
Creative Director: Sagi Blumberg
Art Director: Dan Kashani
Copywriters: Liron Ben-Yakov, Maayan Dar
Executive Client Director: Danirl Meirovich
Account Supervisor: Aviv Ben-Zikri
Account Manager: Ortal Dudu
Studio Manager: Lena Feldman
Studio: Oran Yekutiel
Programmer: Gabi Kazav
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Highest Rated

emiliete's picture

Very bad. First idea.

emiliete
Activity Score 646
Copywriter at WMcCann
kleenex's picture

I like it.

kleenex
Activity Score 51126
Web Designer/Developer
emiliete's picture

Very bad. First idea.

emiliete
Activity Score 646
Copywriter at WMcCann
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