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Agency Network: 
Published/Aired: 
December 2012

Description

Café Coffee Day, being India’s biggest café chain, with 1408 cafes, is where India’s youth hang out. More often than not, it’s where they find their love, make new friends, study, read, plan their lives and form their opinions. The idea was to give all the time they spent sitting down at Café Coffee Day the legitimacy and importance it warrants. Throughout history, the greatest of things have happened when people have sat down. From nations signing treaties to people sharing lunch, from leaders writing the constitution to young couples going on their first date, sitting down always leads to something more. We realized that there can’t be a better brand than Café Coffee Day to ask people to ‘sit down’.

Film advertisement created by Creativeland Asia, India for Café Coffee Day, within the category: Public Interest, NGO.

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emiliete's picture

Congrats! Very funny and a great strategy.

emiliete
Activity Score 646
Copywriter at WMcCann
kleenex's picture

Sit down for a good video...

kleenex
Activity Score 51098
Web Designer/Developer
Klara K.'s picture

I love the idea of sit down for something!

Klara K.
Activity Score 3343
Charles University in Prague
Lisbon freak's picture

Fun.

Lisbon freak
Activity Score 496
Creative Director at Toronto
borchy37's picture

Yeah, a great message - sit down, be passive and don't forget to buy pricey coffee.

borchy37
Activity Score 43
Copywriter
atilas lob's picture

colorful & funny

atilas lob
Activity Score 66
Graphic Designer at Paper Communications
Abhishek Parikh's picture

Hats off to creativeland for adding another feather in their cap.

Abhishek Parikh
Activity Score 568
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