ADVERTISING

Description

Café Coffee Day, being India’s biggest café chain, with 1408 cafes, is where India’s youth hang out. More often than not, it’s where they find their love, make new friends, study, read, plan their lives and form their opinions. The idea was to give all the time they spent sitting down at Café Coffee Day the legitimacy and importance it warrants. Throughout history, the greatest of things have happened when people have sat down. From nations signing treaties to people sharing lunch, from leaders writing the constitution to young couples going on their first date, sitting down always leads to something more. We realized that there can’t be a better brand than Café Coffee Day to ask people to ‘sit down’.

This professional campaign titled 'Sit Down' was published in India in December, 2012. It was created for the brand: Café Coffee Day, by ad agency: Creativeland Asia. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 11 years ago.

Credits

Advertising Agency: Creativeland Asia, Mumbai, India

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.