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Guest's picture

nice. iLike cadbury ads, but this one is just " nice", not awesome like the others

Guest
wkanaan's picture

there was this time my friend, an ad was made featuring a singing gorilla. People thought it was a joke. Or actually it was nice, but not super special. Next day people woke up and found out it won grand prix. Go figure!

wkanaan
Activity Score 483
Art Director
Bye's picture

When was this?

Bye
Activity Score 1464
krautland's picture

are you on crack? I was living in london when the gorilla broke. everybody went fucking bonkers over it. the papers kept writing about cabral. there was never any doubt that it was gonna win big. the grand prix came way late to that party.

this ad on the other hand is nice but not earth-shattering. it seems to be running in india though and that's a good thing. we should all wish for a higher rate of nice work from emerging markets.

krautland
Activity Score 3216
Art Director at erm... no calls please.
NatalieM's picture

Singing gorilla? Don't you mean drumming gorilla?

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

yup, singing and druming gorilla. As said before, it was nice but not that great. Never understood why they won something...

Guest
Guest's picture

I am not so sure about this, it’s a cheap attempt at doing something viral but stying in a solid commercial environment, I say meh…

-Serge @ http://www.tvadfad.com/

Guest
everartz's picture

cool TVC! i like it...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Basically, it is not for people who haven't "earned it"......... poor us all!!!!!

Guest
Wordnerd's picture

didn't see that coming.. i like

Wordnerd
Activity Score 6692
Copywriter
Favete's picture

I like this one. Nice.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

NatalieM's picture

Entertaining!

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

tantrik_indian's picture

The ad is totally out of the blue, different and cute. I like the idea 'one has to earn' the right to eat it. I guess, dark chocolate was not successful the first time around. Now they seem to have the target segment more clearly defined. Subtly, it implies that the product is a treat to oneself. Like it.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Guest's picture
Guest
Guest's picture

hey.....that is wrong spell ivan.......thats not MUMBAY that is MUMBAI..ok!!

thanx
a guest commentor

Guest
Guest's picture

It's probably the worst commercial I've ever seen... And I really DO LOVE Cadbury!

Guest
Guest's picture

This is pathbreaking stuff.
I think this is a brave attempt by Cadbury, esp since it is for the Indian market.

Guest
Bye's picture

I'm sorry have you been on this planet the last two years?

Bye
Activity Score 1464
Guest's picture

This is an absolute beauty.a very nicely crafted AD,which attracts the Viewers towards it & the best way of advertising a Chocolate so fine.///

Guest
Guest's picture

This is an absolute beauty.a very nicely crafted AD,which attracts the Viewers towards it & the best way of advertising a Chocolate so fine....

Guest
Guest's picture

Will Ogilvy guys stop writing 'good' comments about their own ad...who you trying to impress? Piyush?

The ad's crap, dude.

Guest
Guest's picture

Saw this recently when in India and thought the press that went with it was well written too - am suprised it's an Indian campaign actually.

Guest
Guest's picture

its quite good

Guest
Spoonfeederxxx's picture

I was going to use words like brilliant, excellent, outstanding, but you didn't earn it...

Sorry!

Spoonfeederxxx
Activity Score 641
Copywriter
Spoonfeederxxx's picture

I was going to use words like brilliant, excellent, outstanding, but you didn't earn it...

Sorry!

Spoonfeederxxx
Activity Score 641
Copywriter
mockingbird's picture

this is done by altoids way back. sorry ogilvy mumbai.

http://www.youtube.com/watch?v=wvmRePvRVaQ

mockingbird
Activity Score 238
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