The morning

Agency Network: 
December 2007

Film advertisment created by FullSIX, Italy for Burn, within the category: Non-Alcoholic Drinks.

Advertising Agency: FullSIX Italy
Art Director: Oskar Goransson
Copywriter: Jack Blanga
Production company: StarWorks
Director: Murat Gonullu

Comments (37)

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Highest Rated

ManchuChanchu's picture
Activity Score 701

GOOD FUN! was kind of expecting the end tho..

juliangray's picture
Activity Score 987

ok. they screw it up in the ending. i was thinking i dont care wtf its the product i want it, and in the ending. NO WAY.

back2b's picture
Activity Score 191

agreed. The 'twist' at the end is too much.
The message would have been better without trying to give it a funny ending...

Use LYNX to attract and then BURN 'em...

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

i know, and just when I thought I'd made my decision of liking the commercial they go and freak me out. and that destroys the whole message, the commercial is trying to say the drink will give you energy not that it will make you forget you're gay and very attracted to short fat men the morning after an "encounter".

adrianapr's picture
Activity Score 1254

completely agree. this end is a turn-off and not just completely innecessary, actually it kills the commercial.

besides that, honestly, i don't like it a lot.
in the second woman i already knew the end, that it was going to go on and on with women until the product (energy drink, perfumes, something like that), the message is too obvious...

back2b's picture
Activity Score 191

BTW does anybody know the song?

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

i'd also like to knwo

Boyko's picture
Activity Score 29

What came first, the fuck everything that moves spots or the stop AIDS stops?
Ying Yang, sluts.

YOZ's picture
Activity Score 63

DONE by Axe!!

arstewar's picture
Activity Score 232

allright, then the ending happens, that record player scratch noise is really tired, blonde with boob is nice though

luisariasy2k's picture
Activity Score 8


Get-a-Fix's picture
Activity Score 351

Gets you more than before!

fauxjebus's picture
Activity Score 498
jet lag's picture
jet lag
Activity Score 6

Axe is completely different, please stop students comments.
The 'twist' at the end anyway is too much.
Not bad.

exogino's picture
Activity Score 2

It's not AXE at all!!

Well... it recalls the "mood", but the concept in the Axe movie was the attraction (they could not stop their instinct and they started to make love as soon as they meet each other), while this one is focused on the power of the beverage! On sip, a dozen of girls ;)

Yeah,m the end is shit... cut it off!!

kiaramente1's picture
Activity Score 2

Axe concept is about the sex-appeal, this burn 's concept is more about the Energy.
Music by Code PIE you can find the group on

puppiepoppy's picture
Activity Score 1634


miko1aj's picture
Activity Score 3086

stupid as hell

capywriter's picture
Activity Score 5509

Idea is ok, except from the twist at the end (what twisted mind came up with that one?!)... but for a 'hip and cool' product I guess there could have been a cooler way to make this 'story'... the happy joy joy song doesn't work for me... but maybe it's typical Itaian...?

Zeus's picture
Activity Score 906

that so Predictable....I knew the ending since the begining

microphine's picture
Activity Score 36

embarassing. but beautiful chicks!

melocoton's picture
Activity Score 987

So Axe.
That twist at the end wasn´t right, but without it the spot would be even more stupid.

J.Zdaniuk's picture
Activity Score 74

Totally agree, but that is why I like the end.

Duckman's picture
Activity Score 520

I've seen this after-packshot-twist so many times...

Trifles make perfection, and perfection is no trifle.

joeBk's picture
Activity Score 85

fucking GOOD .....GOOD ONE

drizae's picture
Activity Score 503

Is there viagra in this drink?
It's not a bad ad, but the ending is rather a let down.

Fail Harder.

juan sasiaín's picture
juan sasiaín
Activity Score 43

I guess if it would have ending say goodbye to a DOG.
It would have been fun.
the boy thinking and then a girl after the dog.
oh, thanks god.

it´s nice!

juan sasiaín
Bs As Argentina

Tincho's picture
Activity Score 1093

I like it. i dont know if is done, but its cool.

The final twist is bullshit. If you cut it out you get a nice ad.

ManchuChanchu's picture
Activity Score 701

GOOD FUN! was kind of expecting the end tho..

ManchuChanchu's picture
Activity Score 701

I agree. please change the end its totally screwing a good ad.

J.Zdaniuk's picture
Activity Score 74

Maybe I'm crazy but I hated the ad, thought it was boring bullshit. Too testosterone heavy and lame, but the end saved it for me. It let me know the creatives weren't taking the fucking "our product will help you score. . . big time" angle too seriously. (you have to lighten it up or its just a wad blow fest)

Mr.Top's picture
Activity Score 728

1. DOne by Axe
2. FUCKING HORRIBLE ending... no taste... like the italian humor.

tomseb's picture
Activity Score 2

Judging from girls facial expressions and from the fact they have their panties on, they've probably all died laughing their asses off to death because of his nonperforming, little, pathetic and burn'ed little wiener. Only the fat guy really scored.

supersneakers23's picture
Activity Score 2

what kind of shoes does he have!!??

taikonaut's picture
Activity Score 2

slightly homophobic.
It would be so hot if some of the sleeping tricks were sexy young men as well as women
it would corner the gay market as well...

Guest's picture

wht crap is this??! And i honestly did not get the ending either..Whose the agency???!

Temple's picture
Activity Score 11341

Very decent, actually pretty good. Amazing if one considers it's an italian agency.

jorgo's picture
Activity Score 2

concepto de vitalidad queda en lo alto usando el producto pero el final esta un poco fuera de serie ya que pudieron haber hecho un mejor final