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To the dreamers

Agency Network: 
Published/Aired: 
May 2013

Description

To celebrate last year's FA Cup, we created the first ever 'Super Bowl' ad in the UK.

Film advertisement created by Anomaly, United Kingdom for Budweiser, within the category: Alcoholic Drinks.

Advertising Agency: Anomaly, London, UK
Creatives: Henrik Ridderheim, James Reynolds
Photographer: Stuart Roy Clarke
Editor: Billy Mead / tenthree
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Highest Rated

kleenex's picture

not bad, but not solid either.

kleenex
Activity Score 51098
Web Designer/Developer
certaintly's picture

zzzzzzzzz

so cliché

certaintly
Activity Score 3994
brainsponge's picture

Pretty grand brand platform for a cheap gas station beer.

Alcohol has never had a role in athletic achievement. You're more likely to sit on the couch than kick a winning goal. In fact, alcohol is a depressant. Maybe explains some of the bummed-out fans.

So, are we going to notice the irony in this Budweiser commercial about sports? Does this mean cigarettes should get back into sports advertising, too?

brainsponge
Activity Score 12
Marketing Manager
ahrimanpob's picture

Nice idea and targeting the right emotional chords for football fans, but completely wrong for the brand. Budweiser is American Football, NASCAR, Basketball, cow pie tossing, whathaveyou. But not football, not by far {well, perhaps MLS, but you know what I'm talking about...}

ahrimanpob
Activity Score 100
Creative Director at Ideómanos Publicidad
kleenex's picture

not bad, but not solid either.

kleenex
Activity Score 51098
Web Designer/Developer
bauer's picture

right on the spot of soccer fans. beautiful copy

bauer
Activity Score 126
andylefty's picture

Not on brand and too cliche.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
sush's picture

Bud has done better!

sush
Activity Score 566
creative writer and organizer |

sue

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