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morse's picture

Entertaining!

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ellis mathew's picture

gd

ellis mathew
Activity Score 166
mobyzero's picture

This sure is a sh**load of money.

mobyzero
Activity Score 23
robinstam's picture

Nice to watch and well made. Too bad I've already seen so many hidden camera shows. The falling hatch is the new falling curtain ;-).

robinstam
Activity Score 215
Miami Ad School
ON's picture

Crazy..i like

ON
Activity Score 134
Copywriter at Noah's Ark
stewie's picture

looks like fun

stewie
Activity Score 98
Art Director
kleenex's picture

it worked for me.

kleenex
Activity Score 51098
Web Designer/Developer
Hadrons's picture

What a rush. Great marketing.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sacrilegend's picture

This was the low point of the Super Bowl spots. Which says a lot, given how terrible this year's showing was.

This is a classic case of a brand having more dollars than sense. They threw in everything, including the kitchen sink, in hopes that it would entertain.

It's not smart. It's not poignant. It's not insightful. It's just a scream of desperation.

sacrilegend
Activity Score 3394
Copywriter
Hadrons's picture

You maybe right on the moral spectrum, but at the end - you get that rush, especially in our reality, and you thinking to yourself, wow,
what would it be like if I/you were the one...

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

robinstam's picture

If that were me, I'd buy Bud Light all my life. And probably this guy as well. So if the target audience is one person: mission accomplished. Now there's only the rest of America to go :-D.

robinstam
Activity Score 215
Miami Ad School
2 eyeballs's picture

just when i thought long ads were finished. These are looking more and more like movie trailers...maybe I should welcome this as a sign that the instant, 2 line, Twitter world isn't the end of us all afterall. they sure know their target audience.

2 eyeballs
Activity Score 62
Marketing Manager at University
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