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A ticket to visit Mum

Agency Network: 
Published/Aired: 
July 2013

Description

British Airways launched a long-term campaign in the US telling India Ex-Pats in the US “It's time to Visit Mum!”. The campaign features real people and kicked-off today with an emotional video featuring a mom in India talking about how much she misses her son in America. During the video, she cooks her sons favorite meal for BA to fly to him in New York, but ends up being surprised when instead BA brings her son to her (after not being home for 15 years).

Film advertisement created by Ogilvy, United States for British Airways, within the category: Transport.

Advertising Agency: Ogilvy, New York, USA
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Micah1221's picture

What a beautiful way to represent a culture, though as an ad it needs to be condensed

Micah1221
Activity Score 202
Graphic Designer
andy_for_ads's picture

relationship wins, ad loses!

andy_for_ads
Activity Score 26
Copywriter
sukhdev's picture

Too long!

sukhdev
Activity Score 148
Graphic Designer at Sunshine communciation pvt. ltd
kleenex's picture

Where do you cut???? I loved it....

kleenex
Activity Score 51078
Web Designer/Developer
oanabarbu10's picture

Awesome use of emotions.

oanabarbu10
Activity Score 105
West University of Timisoara
danilofajardo's picture

WTF?...5:21, you gotta be kidding me.

danilofajardo
Activity Score 36
Copywriter
KayCee's picture

Why wasn't it me? I miss being home sooooo much!

KayCee
Activity Score 2
Administrative
Diegonz's picture

I think this ad is perfect. It really gets where they want. Yes may be its a bit long but i never got bored, i´ve seen 20 seconds ads much more boring that seem longer. Let's do thinks like this, not every ad has to be, funny, smart and 20 seconds long. If a lived far away from my country i would have traveled home immediately after watching this. Congrats!

Diegonz
Activity Score 44
kalpesh78's picture

great ad.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

JAG's picture

Wow! It sure touched me. I wouldn't want them to make it shorter. Also, the colors are simply gorgeous.

JAG
Activity Score 166
Web design
Gina123789's picture

I need fb ads compaign,pls my skyp: gina54321898

Gina123789
Activity Score 2
Creative Director
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