A ticket to visit Mum

Agency Network: 
July 2013

British Airways India -- A Ticket to Visit Mum


British Airways launched a long-term campaign in the US telling India Ex-Pats in the US “It's time to Visit Mum!”. The campaign features real people and kicked-off today with an emotional video featuring a mom in India talking about how much she misses her son in America. During the video, she cooks her sons favorite meal for BA to fly to him in New York, but ends up being surprised when instead BA brings her son to her (after not being home for 15 years).

Film advertisment created by Ogilvy, United States for British Airways, within the category: Transport.

Advertising Agency: Ogilvy, New York, USA

Comments (11)

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Micah1221's picture
Activity Score 202

What a beautiful way to represent a culture, though as an ad it needs to be condensed

andy_for_ads's picture
Activity Score 26

relationship wins, ad loses!

sukhdev's picture
Activity Score 148

Too long!

kleenex's picture
Activity Score 50142

Where do you cut???? I loved it....

oanabarbu10's picture
Activity Score 105

Awesome use of emotions.

danilofajardo's picture
Activity Score 36

WTF?...5:21, you gotta be kidding me.

KayCee's picture
Activity Score 2

Why wasn't it me? I miss being home sooooo much!

Diegonz's picture
Activity Score 44

I think this ad is perfect. It really gets where they want. Yes may be its a bit long but i never got bored, i´ve seen 20 seconds ads much more boring that seem longer. Let's do thinks like this, not every ad has to be, funny, smart and 20 seconds long. If a lived far away from my country i would have traveled home immediately after watching this. Congrats!

kalpesh78's picture
Activity Score 2578

great ad.

ideas....30 minutes nahi toh free.

JAG's picture
Activity Score 166

Wow! It sure touched me. I wouldn't want them to make it shorter. Also, the colors are simply gorgeous.

Gina123789's picture
Activity Score 2

I need fb ads compaign,pls my skyp: gina54321898