The Comma

Agency Network: 
August 2008

Film advertisment created by Africa, Brazil for Brazilian Press Association, within the category: Public Interest, NGO.

Advertising Agency: Africa Sao Paulo, Brazil
Creative Directors: Fabio Seidl
Art Director: Bruno Brazil
Copywriters: Fabio Seidl, Luiz Gonzaga Saraiva
Production Company: Visorama
Director: Jose Bessa

Comments (29)

Log in or register to post comments
scarfinati's picture
Activity Score 843

I like it. Its a powerful truth. But not sure why the brazillian press has a british VO.

Also i think a more older, distinguished voice would work better, be more profound somehow. That guy sounds like manager of the month at jack in the box...

ShaniG's picture
Activity Score 17214

Wow I didn't know commas can do that!
Does the Brazilian press association sell commas? I need one for the first sentence.

marcelo-lincoln's picture

The VO is for award shows. They never ever run an english commercial in Brazil. The original has a brazilian VO.

mapliopl's picture
Activity Score 146

This is the original ad. To me, it's incredible that an agency will produce an entire different ad, just so it can be used in international award shows.

Hibon's picture
Activity Score 3734

add to favorites !!!!

Simple ideas are the best !

Guest commenter's picture
Guest commenter

A woman without her man is nothing.

A woman: without her, man is nothing

LeeHarvey's picture
Activity Score 3045

Too bad you had to use the colon (:) to make your point, dear Guest.

Guest commenter's picture
Guest commenter

Great ad.

JC Carvalho's picture
JC Carvalho
Activity Score 152

This is GREAT!!!!!!!!!!!!!!!!!!

Africa rules!!! \o/

Hell yeah!!

NatalieM's picture
Activity Score 1685

Awesome spot!

brndnrap8's picture
Activity Score 170
Comma's picture

I don't like TV spots made for festivals, period.

Comma's picture

I don't like TV spots made for festivals, period.

Sergin's picture
Activity Score 8

it was great in portuguese. now it's also great in english.

Luis Schmidt's picture
Luis Schmidt

This was not made for festivals. I saw it on TV thousands of times here in Brazil. In portuguese, the text is almost the same!

CR_AD's picture
Activity Score 413
Shingo's picture
Activity Score 408

i like it sooooo much
nice work guys.. :CLAPPING:

dsklan's picture
Activity Score 1926

done by serviceplan for comma-fashion

Guest commenter's picture
Guest commenter

more than marvelous

gribovitch's picture
Activity Score 63

Isn't it too near from these ad done for the TIMES and that won a lion in 2003 ? The originalis very interesting, by the way:

said the joker to the clown

Guest commenter's picture
Guest commenter

Interesting use of typography. Great ad.

Nei's picture

Very powerful. good use of typography. Good Ad!

DarkSide's picture
Activity Score 1066

I prefer the original ones, "The bottlle" and "The banana" that won in Cannes some years ago.
Don´t remember the name of the British newspaper that made them, maybe Nizan remembers which one it is...

DarkSide's picture
Activity Score 1066
Guest commenter's picture
Guest commenter

what is the font used in this add

heterogeneous's picture
Activity Score 36


Creative Director

Luiza Lucky's picture
Luiza Lucky
Activity Score 59

It's for stuff like that I wanna work for Africa ;)

Matt W.'s picture
Matt W.

It seems like DarkSide is a very jealous person.
This spot is brilliant.

DarkSide's picture
Activity Score 1066

I am really jealous when I see something really original and I think "Why haven't I thought of that?"

In this case when I see this spot all I can think is "Arent they ashamed to copy?"

Take a look at the originals, dont you consider it a copy?

The Bottle:

The Banana: