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Girls shaving

Agency Network: 
Published/Aired: 
October 2012

Description

Film advertisement created by Academy of Art University, United States for Braun, within the category: Electronics, Technology.

Advertising School: Academy of Art University, San Francisco, USA
Concept / Copywriter: Simone Mascagni
Art Director: Darius Salehipour
Directors: Darius Salehipour, Simone Mascagni
Post-production: Darius Salehipour
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Highest Rated

Temple's picture

Simone, it may be a girly issue, but was it in the brief that you should position braun VS wax? Doesn't it have anything to differentiate it vs other shavers? This is a bit like saying a car is better than walking (unless the market is wax dominated).

Temple
Activity Score 11341
Creative Director
kleenex's picture

The girls are cute...

kleenex
Activity Score 51098
Web Designer/Developer
andylefty's picture

I laughed but it was all a bit uncomfortable and the idea seems predictable (Friends 10+ years ago)

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
simonemascagni's picture

Maybe I had to change the title, what do you think @andylefty ?

simonemascagni
Activity Score 29
University College of Falmouth- BA Advertising
andylefty's picture

Regardless of the line, ff I'm honest, the idea feels a bit familiar.

Have you had good feedback on it? If so, leave it in your book.

If not, perhaps think about replacing it eventually.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Temple's picture

Simone, it may be a girly issue, but was it in the brief that you should position braun VS wax? Doesn't it have anything to differentiate it vs other shavers? This is a bit like saying a car is better than walking (unless the market is wax dominated).

Temple
Activity Score 11341
Creative Director
tonybalbi's picture

Ehmmmm....
Check it out...

http://www.youtube.com/watch?v=2_3JZcYM_70

tonybalbi
Activity Score 5
Creative Director at tonybalbi advertising
tuanix's picture
tuanix
Activity Score 4
Universidad de Costa Rica
simonemascagni's picture

@andylefty yeah, I got some good feedbacks, pretty much cause we made it during our first year of University and we had only 12 hours to make, from the concept to the final spot !

@temple I'll think about your words from now on ! thank you for sharing suggestions !

@tonybalbi l'ho visto solo ora, è stata una coincidenza, mi dispiace ! l'abbiamo girato verso marzo 2012 per un contest online, è stato pensato e prodotto in 12 ore, non avrei avuto nemmeno il tempo materiale per prendere spunti altrove ! Spero che avrai fiducia delle mie parole, in bocca al lupo per tutto !

@tuanix I think that video is pretty different: it is just showing some girls having a wax.
And it's not a spot. Thanks for the link anyway!

simonemascagni
Activity Score 29
University College of Falmouth- BA Advertising
certaintly's picture

the fact that you speak italian and the commercial that tony posted is italian really doesnt look help your claim of no inspiration

certaintly
Activity Score 3994
HTG's picture

The difference between this idea and the the other two in the links that are posted are very different. Just like Vanilla Ice's "Ice Ice Baby" and Queen's "Under Pressure" are two completely different songs.

http://www.youtube.com/watch?v=42gBMtL9zhE

http://www.youtube.com/watch?v=2_3JZcYM_70

HTG
Activity Score 239
Art Director at Lopez Negrete Communications
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