Comments (23)

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kleenex's picture
Activity Score 51022

3 full minutes of WHY!??!?!?!!?!?!

Baelin's picture
Activity Score 273

3 minutes of absolute pointlessness.

jh6969's picture
Activity Score 37

Weak product placement. The ad is very obscure.

dearturki's picture
Activity Score 311

No comments, i just wasted 3 mins of my life!!!

thedesignaddict's picture
Activity Score 5403

Was the fire symbolic of the client's money being burned?

andylefty's picture
Activity Score 4535

Hahaha did no one else laugh at the end?


sambuca's picture
Activity Score 1066


henito's picture
Activity Score 560

seen worse. but not much!

Seriously Crazy's picture
Seriously Crazy
Activity Score 638

Where was the product..n if the burning female was wearing it, y did the other one juz run away without even taking it...

Tejónidas's picture
Activity Score 246

Mr. Plow commercial, same agency?

digitalout's picture
Activity Score 6

What a pile of s**t that's 3 minutes of my life I'll never get back. I know that there is a lot of depression in Scandinavia this time of the year but this just tops it. I hope this is a visual suicide note from the director explaining what he's going to do to himself after making this ad.

leoparylee's picture
Activity Score 117


berczelly's picture
Activity Score 28

Two things are sure. 1) I willn't forget this ad for at last 2 minutes. 2) I'll try to avoid this Co. as long as I live :)

stickynotes's picture
Activity Score 1094

disturbing. I guess they were all after the shock effect and hoped for some PR from it, no matter if it is good or bad PR.

but who would watch it and where? is it meant to go viral? how can i find this on the internet if i wasn't looking for it? it doesn't look like a music video, nor like a funny comedy. it's a short film that doesn't make sence and upsets 90% of the viewers. there's no twist no nothing. bad as a commercial and not even good as a short film.

qbenstein's picture
Activity Score 2

the key is in the title. the idea they're trying to pitch is that BYORG jewellery is so different from other types, that it's considered a heresy to even own some, let alone wear it. so, the girl accepts to let herself be burned on the stake, instead of renouncing her jewellery. it's certainly not for anyone, but i think the idea is great for the public they're trying to target.

stickynotes's picture
Activity Score 1094

did you work on this production? it sounds like you gained some insights everyone else is missing..

certaintly's picture
Activity Score 3994

oh, i thought it was the other way around. i thought she was being burned for committing heresy, the heresy being that she wore jewelry so ugly it was a fashion crime. and that BYORG stood against bad fashion so much so that it burned whoever displayed it.

robinstam's picture
Activity Score 215

I want to sue Bjørg for stealing 3 minutes of my life ;-).

iak's picture
Activity Score 7

visually beautiful, it has a lot of sensational qualities but pointless in any framing you could try to put it in. Too unclear, too unmotivated, too personal for an advertisement. It could barely be a good artwork at a gallery, simply because it is again too unmotivated. If it was all about sensations, why wouldn't you then go full force with it, but instead mingle back and forth with the narrative.. Narrative kills this work.

tuukka's picture
Activity Score 50

And now it's viral and all over the internet :)

Seriously Crazy's picture
Seriously Crazy
Activity Score 638

21000 views on youtube..u call that being all over the place?

Rayn's picture
Activity Score 14

Their walk to the pole should've been shorter, and the blonde girl should've walked away then stop, turn back and pretend she's gonna save her but then take the necklace and leave lol. Who's going to burn their own product is it that bad? Even a highschool kid could come up with a better commercial than this. And always those stupid skinny models, is this just about materialism?

cwriter79's picture
Activity Score 956

This was f*cking horrible!