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kleenex's picture

3 full minutes of WHY!??!?!?!!?!?!

kleenex
Activity Score 51110
Web Designer/Developer
Baelin's picture

3 minutes of absolute pointlessness.

Baelin
Activity Score 273
Copywriter
jh6969's picture

Weak product placement. The ad is very obscure.

jh6969
Activity Score 37
Production Manager at Detroit Media Partnership
dearturki's picture

No comments, i just wasted 3 mins of my life!!!

dearturki
Activity Score 311
thedesignaddict's picture

Was the fire symbolic of the client's money being burned?

thedesignaddict
Activity Score 5403
Art Director at Freelance
andylefty's picture

Hahaha did no one else laugh at the end?

BJØRG

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
sambuca's picture

Facepalm

sambuca
Activity Score 1066
Art Director at tolingo GmbH
henito's picture

seen worse. but not much!

henito
Activity Score 560
Copywriter
Seriously Crazy's picture

What?!?!?!
Where was the product..n if the burning female was wearing it, y did the other one juz run away without even taking it...

Seriously Crazy
Activity Score 638
Tejónidas's picture

Mr. Plow commercial, same agency?

Tejónidas
Activity Score 246
Copywriter
digitalout's picture

What a pile of s**t that's 3 minutes of my life I'll never get back. I know that there is a lot of depression in Scandinavia this time of the year but this just tops it. I hope this is a visual suicide note from the director explaining what he's going to do to himself after making this ad.

digitalout
Activity Score 6
leoparylee's picture

過久的犧牲會使心腸化為鐵石

leoparylee
Activity Score 117
berczelly's picture

Two things are sure. 1) I willn't forget this ad for at last 2 minutes. 2) I'll try to avoid this Co. as long as I live :)

berczelly
Activity Score 28
stickynotes's picture

disturbing. I guess they were all after the shock effect and hoped for some PR from it, no matter if it is good or bad PR.

but who would watch it and where? is it meant to go viral? how can i find this on the internet if i wasn't looking for it? it doesn't look like a music video, nor like a funny comedy. it's a short film that doesn't make sence and upsets 90% of the viewers. there's no twist no nothing. bad as a commercial and not even good as a short film.

stickynotes
Activity Score 1094
qbenstein's picture

the key is in the title. the idea they're trying to pitch is that BYORG jewellery is so different from other types, that it's considered a heresy to even own some, let alone wear it. so, the girl accepts to let herself be burned on the stake, instead of renouncing her jewellery. it's certainly not for anyone, but i think the idea is great for the public they're trying to target.

qbenstein
Activity Score 2
stickynotes's picture

did you work on this production? it sounds like you gained some insights everyone else is missing..

stickynotes
Activity Score 1094
certaintly's picture

oh, i thought it was the other way around. i thought she was being burned for committing heresy, the heresy being that she wore jewelry so ugly it was a fashion crime. and that BYORG stood against bad fashion so much so that it burned whoever displayed it.

certaintly
Activity Score 3994
robinstam's picture

I want to sue Bjørg for stealing 3 minutes of my life ;-).

robinstam
Activity Score 215
Miami Ad School
iak's picture

visually beautiful, it has a lot of sensational qualities but pointless in any framing you could try to put it in. Too unclear, too unmotivated, too personal for an advertisement. It could barely be a good artwork at a gallery, simply because it is again too unmotivated. If it was all about sensations, why wouldn't you then go full force with it, but instead mingle back and forth with the narrative.. Narrative kills this work.

iak
Activity Score 7
tuukka's picture

And now it's viral and all over the internet :)

tuukka
Activity Score 50
Seriously Crazy's picture

21000 views on youtube..u call that being all over the place?

Seriously Crazy
Activity Score 638
Rayn's picture

Their walk to the pole should've been shorter, and the blonde girl should've walked away then stop, turn back and pretend she's gonna save her but then take the necklace and leave lol. Who's going to burn their own product is it that bad? Even a highschool kid could come up with a better commercial than this. And always those stupid skinny models, is this just about materialism?

Rayn
Activity Score 14
cwriter79's picture

This was f*cking horrible!

cwriter79
Activity Score 956
Copywriter at Cargo, LLC.
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