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Agency Network: 
Published/Aired: 
June 2008

Description

The commercial intends to portray a bank more human, more related to peoples dreams. The objective is to establish an emotional connection with people contrary to the traditional dominican bank claim of product performance. It’s a brand value building oriented creative.

Film advertisement created by JWT, Dominican Republic for BHD Bank, within the category: Finance.

Advertising Agency: JWT, Dominican Republic
Creative Director: Mike Alfonseca
Art Directors: Liko Natera
Copywriters: Mike Alfonseca
Production: Blow up films Argentina
Director: Cristian Bernard
Animation: Barraca Post
Post: Sebastian Bucarey
Client supervisor: Fernando Castro, Kaolane Ortiz
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Highest Rated

eclipse011's picture

Come on! You can't compare those 2!

eclipse011
Activity Score 44
Art Director at Scheepens reclame adviseurs
Mai_Maged's picture

so cute ,Cactus character is amazing i love it so much.

I think that the ad had achieved its objectives.

Mai_Maged
Activity Score 123
Creative junior in ( Inhouse) Marketing communication agency |

Creativity is simplicity

Barbara Agatha G.'s picture

Well, if the objective was a branding goal in terms of "humanity": well done
It was super cute and sweet

Barbara Agatha G.
Activity Score 70
IMILLE, ad agency
chyrag's picture

Nice...

Today I have seen Lao-tzu and can only compare him to the dragon.

chyrag
Activity Score 48
Client Servicing |

Today I have seen Lao-tzu and can only compare him to the dragon.

sapumal's picture

sapumal

humanity...

sapumal
Activity Score 7
ADperson (pvt) LTD |

sapumal

Adaddicted's picture

Great stuff, different approach...

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

eugenius's picture

so touching.... well done.

eugenius
Activity Score 396
Art Director
orto's picture

Gold winner in Cannes 2007

See the Link

http://youtube.com/watch?v=2mTLO2F_ERY

orto
Activity Score 26
Creative Director
FlyingDogs's picture

That is exactly what I thought too.

FlyingDogs
Activity Score 968
Copywriter
eclipse011's picture

Come on! You can't compare those 2!

eclipse011
Activity Score 44
Art Director at Scheepens reclame adviseurs
EscolaElisava's picture

nah!

EscolaElisava
Activity Score 106
zaion trades
Crisp One's picture

wow...why do i feel like im the only one who finds this lame
whatevs, financials are hard.... good stuff guys

Crisp One
Activity Score 2005
Other at New York
Zekin's picture

Started from coca-cola input:

http://it.youtube.com/watch?v=L0flf7XYwDs

0:28

Zekin
Activity Score 102
CGilb09's picture

Aw, that was cute =)

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

mith85's picture

Put a grin on the ole mug. :)

mith85
Activity Score 242
Copywriter at Ogilvy & Mather, Toronto (Copywriting Intern)
coffii_howz's picture

super

coffii_howz
Activity Score 28
Web Designer/Developer at web development/advertising
alnore's picture

sweet

alnore
Activity Score 212
freelance |

all balls, no brains

nanxixi's picture

Anyone knows how to download it?

nanxixi
Activity Score 2
jorge00's picture

Buen trabajo Mike, me alegra saber que se esta haciendo buena publicidad alla en RD. la necesitamos. enhorabuena.

jorge00
Activity Score 76
Art Director at TBWA Dom. Rep.
victorgc_a03's picture

Prety nice job. I get it easily.

victorgc_a03
Activity Score 6
Marketing Sales
elmike's picture

nanxixi, here's the youtube link.
http://www.youtube.com/watch?v=PWqJpbZ-ON8

regards.

elmike
Activity Score 15
Creative Director
VioletYoshi's picture

Cutest thing I've seen today!

VioletYoshi
Guest's picture

Congrats Mr. Mike! Bringing the good stuff to DR.

Guest
KDadá's picture

Everybody cried with it!!...Really good!! :3

KDadá
Activity Score 106
Ele's picture

Dadáaaaaa :)

Ele
Activity Score 31

Lenia Rosario | Copywriter

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