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Campaign
Agency Network: 
Published/Aired: 
March 2012

Also From This Campaign 3

Description

Film advertisement created by Saatchi & Saatchi, Argentina for BGH, within the category: Electronics, Technology.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Ariel Serkin, Juan Pablo Lufrano
Creatives: Ezequiel De Luca, Nicolas Diaco
Agency producers: Adrian Aspani, Ezequiel Ortiz
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Production company: Primo
Director: Nico & Martin
Executive producer: Caro Cordini
DP: Leandro Filloy
Art direction: Muriel Rañi
Costume design: Andrea Brzezniak
Postproduction: Pickle house
Post production: Seba Lopez, Majo Villalba
Editor: Pablo Colella
Txfer: Cinecolor
Music: Swin Musica
Sound designer: Notdeafsound Design
Advertiser's Supervisors: Ezequiel Devoto, Daniel Rosenfeld, Veronica Moglia
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Highest Rated

JesusChrist's picture

Yeahh! amazing.

JesusChrist
Activity Score 12
Art Director
Hadrons's picture

Applause for the creative & director.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture

Winner!!!

kleenex
Activity Score 51126
Web Designer/Developer
mertos's picture

very good

mertos
Activity Score 904
Creative Director
Libor Oubrecht's picture

yes

Libor Oubrecht
Activity Score 309
Copywriter
Temple's picture

Gold lion for the campaign. Oh, Argentina, money in the bank when it comes to creative. Wonder what really makes you so good guys.

Temple
Activity Score 11341
Creative Director
sirvan's picture

Such a brilliant illustration of the problem.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

CommandZ's picture

Great campaign. Everything about it is stellar.

CommandZ
Activity Score 2498
Creative Director
jeph's picture

Perfect. Creative of this caliber is all too rare. Kudos to everyone involved.

jeph
Activity Score 156
Copywriter
Divesh Mehta's picture

I can understand the metaphor but what about common people, will they?

Divesh Mehta
Activity Score 78
Copywriter at Bengaluru, Paradigm Plus
alejulimaty's picture

what do you mean by common people? all you need to know here is that when it´s hot, dads go around in their briefs. it´s no nuclear science

alejulimaty
Activity Score 842
brother buenos aires
CommandZ's picture

What do you mean "metaphor"? "Dads in Briefs" is about as literally applicable as you can get.

CommandZ
Activity Score 2498
Creative Director
somecopywriter's picture

Love the insight. Love the direction. Love everything about this series. Well done!

somecopywriter
Activity Score 1113
Copywriter at Boomtown
sergeo_syd's picture

Love it. Quite simple too.

sergeo_syd
Activity Score 595
Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

Brainsugar's picture

Much better than the Guardian! ;-)

Brainsugar
Activity Score 1631
Copywriter
mofrorock's picture

Awesome

mofrorock
Activity Score 42
etome's picture

I love these ads but why such a bad pack-shot?

etome
Activity Score 246
JesusChrist's picture

Yeahh! amazing.

JesusChrist
Activity Score 12
Art Director
BLACKPIXEL's picture

nice

BLACKPIXEL
Activity Score 468
Graphic Designer
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