Operating Room

Agency Network: 
February 2013

The BC Children’s Hospital simply did not have enough space to perform the level of care required on an ongoing basis. A growing population, bigger operating teams, larger equipment and longer hospital stays are just some of the reasons why a new and larger site is required. To illustrate the issue, the Dare campaign uses optical illusions to visually bring the space shortage to life for potential donors. A hallway was built that used forced perspective, an eight-foot ceilings at the far end and a five-foot ceilings in the foreground, to make it appear as though the people were getting bigger as they came towards the camera.

Film advertisment created by Dare, Canada for BC Children's Hospital, within the category: Public Interest, NGO.

Advertising Agency: Dare, Vancouver, Canada
Executive Creative Directors: Rob Sweetman, Bryan Collins
Associate Creative Directors / Art Directors / Copywriters: Addie Gillespie, Mia Thomsett
Agency Producer: Mike Hasinoff
Account Lead: Natalie Wu, Marcel Da Silva
Planner: Catherine Piercy
Director: Miles Jay
Production Company: OPC FamilyStyle
Executive Producers: Harland Weiss, Donovan Boden
Producer: Tony Di Marco
Director of Photography: Andre Pienaar
Post Production: PosterBoy Edit
Editor: Mark Paiva
Telecine: Alter Ego
Colorists: Eric Whipp, Wade Odlum
Online: Crush
Sound Design: Adelphoi Music
Voice-over Casting and Record: GGRP
Sound Mix: Koko Productions

Comments (4)

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thedesignaddict's picture
Activity Score 5403

Nice and simple solution. It could have been a stronger execution if the room was made even tighter/smaller.

fr10co's picture
Activity Score 52

very good ... (Y)

kleenex's picture
Activity Score 50610

The video ads are solid.

CrackerJackFlash's picture
Activity Score 19601

Sweet, man ;)