Where it begins

Agency Network: 
April 2015

BBC Radio 1: Where It Begins


Director/ Production Co: J.A.C.K / Wanda Paris

Film advertisment created by Karmarama, United Kingdom for BBC, within the category: Media.

Advertising Agency: Karmarama, London, UK
Group Executive Creative Directors: Sam Walker, Joe De Souza
Senior Art Director: Stephen Cross
Senior Copywriter: Simon Connor
Senior Planner: Elle Graham-Dixon
Account Handler: Jamie Wylie, Charlotte Hodgson
Producer: Ann-Marie Small
Editor: Amanda James / Final Cut
Post Production: MPC
Sound Design: Grand Central
DoP: Will Bex

Comments (7)

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Darkwing Duck's picture
Darkwing Duck
Activity Score 18

Hmmm, interesting. I didn't think that this commercial was about radio until it was advertised on the screen. But I understand the premise: anyone who has ever been different can find common ground at BBC Radio 1. The young lady featured throughout the ad doesn't seem to fit the mold of the ad, which plays toward the theme of 'anyone who has ever been different.' So the main character is revealed to be a young lady and she spray paints her outfit gold.... Not sure why, but it was unexpected. Then the Vespa in the sphere, going at it Ghostrider style. I guess the metaphor that BBC Radio is trying to get across is that you will never know what will happen next, but it will be fun.

halaby87's picture
Activity Score 10242

Not bad

damnson's picture
Activity Score 11517

Nice production.

An axe murderer of ads.

kleenex's picture
Activity Score 51008

I liked the production, but it ws not that much of an ad.

damnson's picture
Activity Score 11517


An axe murderer of ads.

grugee822's picture
Activity Score 475

it just to show something different that anyone wont expect it will happen. This show that they want people to listen it because it is not a same as other radio channel i guest..


sacrilegend's picture
Activity Score 3394

More of this "appeal to the millennial market"bullshit from the client.

More of this "literally just describe said market in words and do something vapid" to cover up the fact that there's no real strategy or idea here at all.