Mickey Rourke

Agency Network: 
April 2010

Also From This Campaign 2


An irritated Mickey Rourke enters the hotel bar of the Waldorf Astoria in New York and demands a beer. Knowing Mickey's reputation the bartender decides to give him 0.0% instead of a regular Bavaria. He won't taste the difference. So when he goes up to his room everything seems okay. Until a minibar is thrown out of the hotel window filled with Bavaria 0.0%. Now Mickey Rourke enters the bar again. But instead of going after the bartender he sits down and orders one of his beers. Right. 0.0% from Bavaria.

Film advertisement created by Selmore, Netherlands for Bavaria, within the category: Non-Alcoholic Drinks.

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Directors: Jakko Achterberg, Niels Westra
Art Director: Jakko Achterberg
Copywriter: Niels Westra
Agency Producer: Patrick Nelemans
Account Supervisor: Olivier Koning
Advertiser's Supervisors: Peer Swinkels, Frenkel Denie, Marco Van Bilsen, Jeroen Vonk
Account Manager: Vincent Breedveld, Floor Schroeijers
Production Company: BONKERS
Producer: Saskia Kok
Director: Jonathan Herman
D.O.P: Tim Morris Jones
Editor: Martin Heijgelaar
Sound Design / Arrangement: Geert Van Gaalen (Studio De Keuken)
Post Production: Hectic Electric
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jackmancer2017's picture

great acting :) effective too I reckon

Cesar Hector's picture

Totally agree :-D

Cesar Hector
Activity Score 217
Toulouse Lautrec
miko1aj's picture

oh man. what does he look like. oh man.

Activity Score 3086
morse's picture

Very nice acting. It's like watching one of those MTV shows. Entertaining.

Activity Score 18024
Art Director |

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Oblabla's picture

great idea!

Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Brainsugar's picture

great! Good acting.

Activity Score 1631
adsadsads's picture


Activity Score 130
Temple's picture

Excellent. Gold Lion material.

Activity Score 11341
Creative Director
velle's picture

I enjoyed this ad - I feel like I should refrain from asking if Mickey is really like that in person because that would be so rude of me - not that I expect anyone here to know :D

Activity Score 1550
CuriousPencil's picture

Great stuff. Shame it tastes so sh*t, but hey, it's advertising, nobody said it had to be true, right?

Activity Score 4225
arturmercurio's picture

top! very effective

Activity Score 45
Art Director at tbwa\angola
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