Mickey Rourke

Agency Network: 
April 2010

An irritated Mickey Rourke enters the hotel bar of the Waldorf Astoria in New York and demands a beer. Knowing Mickey's reputation the bartender decides to give him 0.0% instead of a regular Bavaria. He won't taste the difference. So when he goes up to his room everything seems okay. Until a minibar is thrown out of the hotel window filled with Bavaria 0.0%. Now Mickey Rourke enters the bar again. But instead of going after the bartender he sits down and orders one of his beers. Right. 0.0% from Bavaria.

Film advertisment created by Selmore, Netherlands for Bavaria, within the category: Non-Alcoholic Drinks.

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Directors: Jakko Achterberg, Niels Westra
Art Director: Jakko Achterberg
Copywriter: Niels Westra
Agency Producer: Patrick Nelemans
Account Supervisor: Olivier Koning
Advertiser's Supervisors: Peer Swinkels, Frenkel Denie, Marco Van Bilsen, Jeroen Vonk
Account Manager: Vincent Breedveld, Floor Schroeijers
Production Company: BONKERS
Producer: Saskia Kok
Director: Jonathan Herman
D.O.P: Tim Morris Jones
Editor: Martin Heijgelaar
Sound Design / Arrangement: Geert Van Gaalen (Studio De Keuken)
Post Production: Hectic Electric

Comments (11)

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jackmancer2017's picture

great acting :) effective too I reckon

Cesar Hector's picture
Cesar Hector
Activity Score 217

Totally agree :-D

miko1aj's picture
Activity Score 3086

oh man. what does he look like. oh man.

morse's picture
Activity Score 18024

Very nice acting. It's like watching one of those MTV shows. Entertaining.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Oblabla's picture
Activity Score 298

great idea!

Brainsugar's picture
Activity Score 1631

great! Good acting.

adsadsads's picture
Activity Score 130


Temple's picture
Activity Score 11341

Excellent. Gold Lion material.

velle's picture
Activity Score 1550

I enjoyed this ad - I feel like I should refrain from asking if Mickey is really like that in person because that would be so rude of me - not that I expect anyone here to know :D

CuriousPencil's picture
Activity Score 4225

Great stuff. Shame it tastes so sh*t, but hey, it's advertising, nobody said it had to be true, right?

arturmercurio's picture
Activity Score 45

top! very effective