Charlie Sheen Reborn

Agency Network: 
April 2012

Bavaria: Charlie Sheen Reborn


We witness how Charlie Sheen leaves the Rehab clinic. While driving home he notices that everybody on the streets -even cops and pregnant women- is drinking beer. When he arrives home, he finds out what has happened to the world: everybody is drinking Bavaria 0.0% (alcohol free beer).

Film advertisment created by Selmore, Netherlands for Bavaria, within the category: Alcoholic Drinks.

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Director: Diederick Hillenius
Art Director: Tibor van Ginkel
Copywriter: Thomas Reinhold
Agency Producer: Marga Bierema
Account Supervisor: Olivier Koning
Advertiser's Supervisors: Peer Swinkels, Ralph Bogaerts, Jeroen Vonk
Account Manager: Vincent Breedveld/Eel Suermondt
Producer: Saskia Kok
Director: Jonathan Herman
D.O.P: Glynn Speeckeart
Editor: Gert Van Berckelaer
Music: Massivemusic
Sound Design / Arrangement: Fc Walvisch
Post Production: Hectic Electric
Other Advertising Agencys: Richard H. Coll

Comments (12)

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thedesignaddict's picture
Activity Score 5403

Really nice. Funny, unexpected and memorable.

Temple's picture
Activity Score 11337

Zero alcohol beers usually have zero production budgets. Well done Bavaria for both the celebrity use and the ad spending. This is money that will come back to you.

kleenex's picture
Activity Score 50528

I agree.

fernandofumey's picture
Activity Score 15

You are soo right! :)

Design Central's picture
Design Central
Activity Score 364

Simple and good. Very good.

chuckieT's picture
Activity Score 680

This will get talked about. Good job and great use of celebrity.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Excellent use of a celeb and his (turbulent) personal life. Great work.

gonndo's picture
Activity Score 1094

Very effective approach and execution, I don't know if is "really" creative though...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

bakamono's picture
Activity Score 1002

Funny and so true. Good use of celebrity.

because therefore it is

peterklaus's picture
Activity Score 108

unexpected and memorable.

Al Woods's picture
Al Woods
Activity Score 19

Can't beat a simple and effective use of celebrity, especially someone you know is gonna love the gag.

kkamacho's picture
Activity Score 17