Agency Network: 
March 2010

Prior to movie screenings, cinemas always request viewers to keep their phones silent during the featured movie. Batelco had been given an opportunity to pitch for this air time against others who had already submitted their spots. The cinema co. had to decide which spot was best for them and accordingly would agree to run it. Batelco made it. And around the target audience segments and the films types viewed in cinema, the film campaign was crafted through an original and insightful idea and played in all cinemas in Bahrain. The power of insight. The truth of why you should switch your mobile off in the cinema vs. how to really get through to people.

Film advertisment created by FP7, Bahrain for Batelco, within the category: Electronics, Technology.

Advertising Agency: FP7/BAH, Bahrain
Creative Director: Fadi Yaish
Art Directors: Fadi Yaish
Copywriters: Kongpope Siriwattanagarn, Aunido Anoop sen, Steve de Lange, Sameer Gaith
Account Director: Mohamed Sabra
Batelco Executive Marketing Manager: Abdulla Aziz
Batelco Brand Manager: Zainab mohammed
Production house: The Works
Director: Omar Hilal
Executive Producer: Hiba Mahmoud
Dop: Petar James

Comments (7)

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CurryJ's picture
Activity Score 953


I think; therefore I am

alen.ciftci's picture
Activity Score 19

hımm like a horror movie. mommm :S

xcreativity's picture
Activity Score 2374

not a fan of the concept itself. and i've to say that production is not amazing too

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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CrackerJackFlash's picture
Activity Score 19601

I dig the concept

F.Abboud's picture
Activity Score 218

Now I got the idea and the insights they are referring to :); but still have some doubts; you need to see this ad more than once to get the idea behind it; it works for frequent cinema goers’ maybe but not for people who go once or twice per month.

withouts's picture
Activity Score 36

A holly rule in creative:
A good job is what EVERYONE refers to as a good job.

This isn't.

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