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Agency Network: 
Published/Aired: 
August 2011

Description

Film advertisement created by Y&R, United Kingdom for Bank of Scotland, within the category: Finance.

Advertising Agency: RKCR/Y&R, UK
Creative Director: Damon Collins
Art Directors: Dave Godfree, Alex Bamford
Copywriter: Mark Waldron
Planners: Ben Kay, Simon Ringshall
Business Director: Matt Steward
Account Director: Fintan McGivern
Account Manager: Ben Boyles
Agency Producers: Tim Page, Lucy Schofield
Media Company: MEC
Production Company: Outsider
Director: Scott Lyon
Editor: Art Jones / Work Post
Post prod Producer: Cat Scott
Post-production: Wes / The Mill
Audio post-production: James Saunders / Jungle
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Highest Rated

Faroul's picture

That was boring

Faroul
Activity Score 8
Temple's picture

Since when is a camera track-in considered to be creative?

Temple
Activity Score 11341
Creative Director
Nike Diesel's picture

All boring and so not engaging in any form or direction.

Nike Diesel
Activity Score 13630
Art Director
Faroul's picture

That was boring

Faroul
Activity Score 8
AdBuzzer's picture

I think the cinematic technique employed in this ad suits the message well. It's a bank that dates back to 17th century - did you expect skateboarders and Lady Gaga in its ad?

AdBuzzer
Activity Score 1174
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