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Published/Aired: 
August 2010

Description

Sehsucht director Ole Peters breathes life into 10- to 1,000-Swiss-Franc bank notes, animating origami-style creatures to illustrate campaign claims like "we're all part of nature - invest in our ecological funds". GiantMilkCan from Hamburg/Germany created the 3D-Characters.

Film advertisement created by Ruf Lanz, Switzerland for Bank Coop, within the category: Finance.

Advertising Agency: Ruf Lanz Werbeagentur, Zurich, Switzerland
Creative Directors: Danielle Lanz, Markus Ruf
Art Directors: Andreas Hornung, Markus Ruf
Consultants: Michael Gassler, Sabrina Luck
Film Production: Markenfilm Schweiz AG, Zurich/Switzerland
Producer: Uli Scheper
in Co-Production with: Sehsucht GmbH, Hamburg/Germany
Director: Ole Peters
Producer: Stephan Reinsch
3D Animation Environment: Timo Krantz
Compositing: Christian Heyde, Thomas Schindler, Sebastian Spitze
3D Animation Character: GiantMilkCan, Hamburg/Germany Jan Hofmann, Mick Grass
Music: kirschnermusic GmbH, Zurich/Switzerland Alex Kirschner
Sound Design: Jingle Jungle AG, Zurich/Switzerland Gregor Rosenberger
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JLL's picture

Good idea...

JLL
Activity Score 390
Director of Creation - Copywriter
TommyO's picture

Nice execution. Very Transformers.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

AssassinX's picture

Yeah very good execution.

AssassinX
Activity Score 1329
ekey's picture

good

ekey
Activity Score 2
Guest's picture

good

Guest
harish's picture

good

harish
Activity Score 42
Art Director at Art Director
alexander_bickov's picture

Well executed

alexander_bickov
Activity Score 3279
Cube's picture

beautiful but could have squeezed a lot more out of it. Reminds me of the Fatboy Slim song "Right here, right now".

Cube
Activity Score 458
L. Wiesen's picture

amazing execution

L. Wiesen
Activity Score 1340
Copywriter
Sushi lover's picture

nice film and nice idea, just like it!

Sushi lover
Activity Score 907

Dream needs to be big!

Guest's picture

Nice, interesting, and to-the-point... well done

Guest
avnishart's picture

nice execution....

avnishart
Activity Score 43
Art Director at Percept, New Delhi
Miss Copywriter 22's picture

love it , brilliant ad, superb visuals and copy

Miss Copywriter 22
Activity Score 175
Copywriter
cef's picture

Money and origami is not a new idea, on the other hand i like the animation. it seems really well done...

cef
Activity Score 547
Copywriter
Guest's picture

great work

Guest
Guest's picture

Nice job!!!

Guest
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