Advertisement

Bananageddon

Published/Aired: 
May 2007

Tags

Description

In Sweden most people eat a banana after exercising, not
knowing it is inadequate in carbs and proteins. This behaviour must stop
immediately. Or else...

Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Creative Director: Adam Kerj
Art Director: Gustav Egerstedt
Copywriters: Amalia Pitsiava, Magnus Jakobsson
Production company: B-reel
Log in or register to post comments

Highest Rated

Prof's picture

Coudn't agree more. THAT comment was on point ;)

Prof
Activity Score 1449
Copywriter |

Quite really.

Steeef's picture

ROCK 'n ROLL!

Steeef
Activity Score 135
Art Director
Davosk's picture

I don't like banannas but I love this ad.

Davosk
Activity Score 4815
Art Director
kc_brock's picture

HILARIOUS!

kc_brock
Activity Score 703
Art Director |

rd

Chris's picture

this is farkin funny, very Hitchhikers guide to the galaxy style.

Chris
Activity Score 1935
Art Director
FPO's picture

The ad is funny. The microsite is funnier.

FPO
Activity Score 58
Art Director
teenie's picture

Funny, yes. On target? I don't know. It feels like another ad where the joke overtakes the leave-away. Too many peope eating bananas after exercising so the monkeys of the world will starve? You want people to know that they need to fuel up better after exercising - THAT'S the message. This ad feels like an excuse to do somethign funny, rather than a platform to vehicle the products' unique selling point. I laughed, but once the joke is over I'm left with zilch.

teenie
Activity Score 1894
Copywriter
Prof's picture

Coudn't agree more. THAT comment was on point ;)

Prof
Activity Score 1449
Copywriter |

Quite really.

adstrike's picture

many people that exercise eat bananas to reduce the risk of cramp and also because the high levels of potasio of the fruit.
Beware of what you are saying before killing an idea.

Mucha suerte

adstrike
Activity Score 334
Copywriter
Featured Content

Latest Collections

Advertisement