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Cielito Lindo

Agency Network: 
Published/Aired: 
September 2010

Description

To commemorate the bicentennial of Mexico’s Independence, Banamex (Mexico’s National Bank) rearranged the emblematic song “Cielito Lindo” and went on a tour all over the country to record it with the collaboration of amateur musicians representing every region of its wide territory. This is what happens when a whole nation sing united as one voice to congratulate each other from the heart.

Film advertisement created by Proeza Slai, Mexico for Banamex, within the category: Finance.

Advertising Agency: Proeza Slai, Mexico
Creative Directors: Guido Von der Walde, Jacobo Vázquez, Javier Fontanelli
Art Director: Karla Orozco, Dani Trueba, Fer Horcasitas
Copywriter: Iván Alvarado, Lalo Rodríguez
Production company: Prado Sur
Audio Directors: Pierre Tatarka, Rodrigo Barbera
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Guest's picture

eso ya se hizo hace años. la canción: stand by me. chale, qué triste que copiemos cosas y además nos hagamos gueyes.

Guest
Guest's picture

Uh... a little bit Starbucks Love Project? Was that your inspiration for mexican independence anniversary?

Guest
Guest's picture

This has been done. It's exactly like "Playing for Change", the second one.

Guest
joelapompe's picture
joelapompe
Activity Score 3853
Guest's picture

Shut up! Just listen and see...

Guest
Guest's picture

copia o no nada como el Ciielito Lindo y nada como Mexico

Guest
karova's picture

Nada como los mexicanos copiando... fail.

karova
Activity Score 40
Copywriter
karova's picture

Nada como los mexicanos copiando... fail.

karova
Activity Score 40
Copywriter
Guest's picture

not just the second one of Playing for change"... This is the exactly the same concept. But it still enjoying !!!!

Guest
Guest's picture

Most likely these guys are freakin' stupid ignorant white trash redneck gringos who do not understand what culture is because their country totally lacks of it.

Guest
Guest's picture

Son unos ladrones

Guest
Guest's picture

Ladrones

Guest
Guest's picture

¿no se les hace mal pedo tener el cinismo de subirlo como si fuera suyo? gracias a gente como ustedes, a los de la activación de Corona que se robaron lo de Heineken, a los que se robaron el comercial de Johnnie Walker: a México lo tachan de mediocre y copión. qué bueno que subieron sus nombres para que la gente sepa a quién no contratar en un futuro. saludos.

Guest
Guest's picture

Tantita MADRE que no les da pena

Guest
Guest's picture

Y como siempore copiando o es pura casualidad que se parezca al video de STAND BY ME, pinches piratas.

Guest
Guest's picture

No sé qué está más culero: que se lo hayan robado o que cínicamente lo suban a adsoftheworld.

Guest
Guest's picture

No sé que está más culero, que lo hayan subido al adsoftheworld, o que el criterio de quienes decidieron hacerlo.

Guest
Guest's picture

3 directores creativos, 3 directores de arte y 2 redactores para este pinche fusil!??!?

Guest
TuPedritoNYC's picture

So the concept has been used before... nothing unusual about that and nothing wrong with it! Despite the commercial aspect, it's beautiful.

Es un anuncio de Banamex, y el estilo no es original. Eso no lo hace un robo ni niega que es una obra hermosa que muestra algunas cosas bonitas de la cultura mexicana. Gastan tanta energía criticando que pierden el valor de la obra. El video me encantó y no canso de mirar y escucharlo.

TuPedritoNYC
Activity Score 3
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