Confronted by alarming statistics on domestic violence in Serbia we created PSA to shake public out of lethargy and put this issue into focus of society. Idea: Use YouTube’s popular format in which a person takes one photo every day, but with a twist. Result: In less than a week, video hit 3 million views and entered top 5 most popular videos on YouTube. It generated tens of thousands of comments and extensive global media coverage.
Film advertisment created by Saatchi & Saatchi, Serbia for B92 Fund, within the category: Public Interest, NGO.
Advertising Agency: http://www.saatchi.rs">Saatchi & Saatchi, Belgrade, Serbia
Executive Creative Director: Veljko Golubovic
Creative Director: Zarko Veljkovic
Associate Creative Director: Dragana Petkovic
Managing Director: Sonja Milovic
Account Manager: Zorica Marjanovic
Agency Producer: Ivan Zornic
Designer: Ana Cvetkovic
Planner: Tatjana Milnovic
Want to Work in Advertising? Zulu Alpha Kilo Is Going To Scare That Idea Out of Your HeadRead More
How Do You Balance Lives And Livelihood in the Face of Disaster?Read More
Would You Repeat What You Say Online To Someone's Face?Read More
Why Publicis Health Global Chief Creative Officer Graham Mills Is Walking AwayRead More