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Rise-up girls

Agency Network: 
Published/Aired: 
July 2010

Description

Film advertisement created by Buzzman, France for Axe, within the category: Health.

Caption

Get ready!

Advertising Agency: Buzzman, Paris, France
Creative Director: Georges Mohammed Cherif
Art Director: Sebastien Partika
Conception: Edouard Olhagaray
Direction: AB/CD/CD
Production: Frenzy
Music: Jukebox Collectiive / Icon Parade
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Highest Rated

Guest's picture

AY LAB IT

Guest
Guest's picture

Myeah... Axe used to be good. And then Old Spice came along and smashed it into obscurity.

Guest
alexander_bickov's picture

Great

alexander_bickov
Activity Score 3279
Cube's picture

Very nice camerawork.

Cube
Activity Score 458
Guest's picture

clever

Guest
TKoD's picture

it works !

TKoD
Activity Score 103
Account Director in M&CSAATCHI.GAD
paumarques's picture

m'agrada el concepte. estigues alerta!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

cef's picture

Nice idea, nice camera work. Poor guy.

cef
Activity Score 547
Copywriter
jackmancer2017's picture

Great, but I don't like the ending. Don't like the copy and the rewinding.

Also, I don't think a girl with zebrabodypaint is a hot girl.

jackmancer2017
Dzsoi's picture

Great demonstration, I need to wake up too, missed those girls. A hot chick is hot even if she is bodypainted with sh*t.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

Feels like I just walked through IKEA.

Guest
Guest's picture

it's a lot better than the one they show here in germany.

Guest
Guest's picture

definitely nice job...

Guest
Guest's picture

AY LAB IT

Guest
Guest's picture

i don't like this at all... they think putting some funky indie band and some cool camera work makes an advert... it's a bit silly... so if I use the new Axe shower gel, I will suddenly see girls that are perfectly camouflaged?

the fact that they are body painted ruins it for me... they should have made them not obvious to spot but not to the point where it's almost impossible...

Guest
AlexLebronster's picture

No, dude. If you use axe, girls will go so crazy for you, that they'll be willing to crawl inside your house and camouflage themselves just to be close to you. And if you see it again, you can perfectly spot them without being obvious. That's the beauty of it.

AlexLebronster
Activity Score 5
Other
velle's picture

this was fun. ha.

velle
Activity Score 1550
Copywriter
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