Agency Network: 
August 2012

Axe / Lynx: Supplies

Film advertisment created by BBH, United Kingdom for Axe, within the category: Health.

Advertising Agency: BBH, UK
Creatives: Wesley Hawes, Gary McCreadie, Dan Bailey, Brad Woolfe
Creative Director: David Kolbusz
Producer: Ryan Chong
Team Manager: Keral Petal
Team Director: Jen Omran
Strategy Director: Tim Jones
Production Company: Biscuit Filmworks
Director: Tim Godsall
Executive Producer: Orlando Wood
Producer: Rick Jarjoura
DoP: Terrence Maritz
Post Production: The Mill
Editor / Editing House: White House
Sound: Factory Studios
Music Composition: Nylon Studios

Comments (11)

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dandan92's picture
Activity Score 2

why they have 50 years old people there? As long as I remember Lynx target are teenagers...
1st Lynx for girls, and now this... someone help them to focus again

andylefty's picture
Activity Score 4535

It doesn't seem on par with their previous ad but perhaps this is the introduction to other ads/media.

Spanky's picture
Activity Score 4899

Style over substance. Complete lack of an idea.

kleenex's picture
Activity Score 51044

oh come on...... This was a complete waste of money....

stevel's picture
Activity Score 423

what the fuck did i just watch

almasnazeer's picture
Activity Score 157

Yeah what are old men doing in the first 20 sec of the ad. Sad.

totoelloco's picture
Activity Score 71

Another island? It moves nothing...

They gave a lot of money to make a very clean video that looks like a reggaeton music video.

incoming's picture
Activity Score 107

The concept was not bad, but its not axe. It is just not something I will expect from axe. Too long, not satisfying.

Temple's picture
Activity Score 11341

Not bad.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Actually very intriguing.

krautland's picture
Activity Score 3216

this is interesting.