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Agency Network: 
Published/Aired: 
August 2012

Description

Film advertisement created by BBH, United Kingdom for Axe, within the category: Health.

Advertising Agency: BBH, UK
Creatives: Wesley Hawes, Gary McCreadie, Dan Bailey, Brad Woolfe
Creative Director: David Kolbusz
Producer: Ryan Chong
Team Manager: Keral Petal
Team Director: Jen Omran
Strategy Director: Tim Jones
Production Company: Biscuit Filmworks
Director: Tim Godsall
Executive Producer: Orlando Wood
Producer: Rick Jarjoura
DoP: Terrence Maritz
Post Production: The Mill
Editor / Editing House: White House
Sound: Factory Studios
Music Composition: Nylon Studios
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dandan92's picture

why they have 50 years old people there? As long as I remember Lynx target are teenagers...
1st Lynx for girls, and now this... someone help them to focus again

dandan92
Activity Score 2
Marketing Manager
andylefty's picture

It doesn't seem on par with their previous ad but perhaps this is the introduction to other ads/media.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Spanky's picture

Style over substance. Complete lack of an idea.

Spanky
Activity Score 4899
Other
kleenex's picture

oh come on...... This was a complete waste of money....

kleenex
Activity Score 51098
Web Designer/Developer
stevel's picture

what the fuck did i just watch

stevel
Activity Score 423
almasnazeer's picture

Yeah what are old men doing in the first 20 sec of the ad. Sad.

almasnazeer
Activity Score 157
Copywriter at St Aloysius College
totoelloco's picture

Another island? It moves nothing...

They gave a lot of money to make a very clean video that looks like a reggaeton music video.

totoelloco
Activity Score 71
Other
incoming's picture

The concept was not bad, but its not axe. It is just not something I will expect from axe. Too long, not satisfying.

incoming
Activity Score 107
Pratt Institute
Temple's picture

Not bad.

Temple
Activity Score 11341
Creative Director
Nike Diesel's picture

Actually very intriguing.

Nike Diesel
Activity Score 13630
Art Director
krautland's picture

this is interesting.

krautland
Activity Score 3216
Art Director at erm... no calls please.
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