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Find your magic

Agency Network: 
Published/Aired: 
January 2016

AXE - Find Your Magic

Film advertisment created by 72andSunny, United States for Axe, within the category: Health.

Advertising Agency: 72andSunny, Amsterdam, Netherlands
Executive Creative Director / Copywriter: Carlo Cavallone
Creative Directors / Copywriters: Laura Visco, Emiliano Trierveiler
Production Company: Division
Director: François Rousselet
Executive Producers: Peter Montgomery, Jules de Chateleux
DoP: Nicolas Loir

Comments (8)

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kurtberengeiger's picture
kurtberengeiger
Activity Score 7323

Axe grows up. Finally.

BAdsoftheworld's picture
BAdsoftheworld
Activity Score 3519

Good shift for the brand. Great writing.

Dzsoi's picture
Dzsoi
Activity Score 8532

Nice, it almost made me thought there is a deep life philosophy behind it.
Nice try, nice try.

Reality Check's picture
Reality Check
Activity Score 2539

There's plenty going on but never any real magic.

kleenex's picture
kleenex
Activity Score 50528

Not a bad idea.

halaby87's picture
halaby87
Activity Score 10166

Wow that's a change of tone nice

damnson's picture
damnson
Activity Score 11517

Production is amazing.

An axe murderer of ads.

sanch's picture
sanch
Activity Score 18

made me smile a little

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