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End of the world

Agency Network: 
Published/Aired: 
November 2016

Description

Film advertisement created by Ponce, Argentina for Axe, within the category: Health.

Caption

Axe "End of the world" Party, the best plan for your last night on earth.

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andylefty's picture

Cab driver didn't get the memo. It's alright. Some much better axe ads though.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
jponino's picture

i'm glad they finally understand that it's kindda boring or déjà-vu to have a axe pub showing dummy girls loving the smell of a very ugly guy, but on the other side, this is based on a fake event : the end of the world (referinf the 2012 i guess). I mean, is the message " if it's the end of the world, than the only think you should care about is to put axe to get laid with girls???"
what about his dog lmao!!

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
stickynotes's picture

Interesting.. The weather man who loves to strip on his last day is funny. The old guy in the swimming pool is just sad.
I would like to know more about the campaign and what's happening on other channels.

stickynotes
Activity Score 1094
kleenex's picture

This ad is waste of the budget.

kleenex
Activity Score 51126
Web Designer/Developer
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