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Agency Network: 
Published/Aired: 
February 2012
Audi Film Ad -  Youhuuu

Description

Film advertisement created by Verba, Italy for Audi, within the category: Automotive.

Caption

New Audi A1 Sportback. Amusement without breaks.

Advertising Agency: Verba, Milan, Italy
Creative Directors: Michelangelo Cianciosi, Luca Cortesini
Art Director: Daniel Cambò
Illustrator: Mozart
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jackmancer2017's picture

Without breaks? How about traffic lights and zebra crossings? I get the point about fun but how does it try to convince me? Just saying isn't enough.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
simonds08's picture

this could have been taken much further... the trip route could have made a picture, word, shape, SOMETHING... maybe play off of "amusement"? Also as Jaap mentioned, the copy isn't convincing and it has nothing to do with the visual.

simonds08
Activity Score 598
logic's picture

i know it's not exactly the same concept but if the concept is weak, and the visual is not original, what's left?
http://adsoftheworld.com/media/print/terranova_land_rover_maze?size=_o...
http://adsoftheworld.com/media/print/land_rover_inout_3?size=_original

logic
Activity Score 43
Blashyrkh's picture

Reminds me NFSW loading screen.

Blashyrkh
Activity Score 32890
Art Director
ishiboy's picture

Crap!

ishiboy
Activity Score 497
Creative Director at Mumbai, India
kleenex's picture

crappy copy and ad.

kleenex
Activity Score 52582
Web Designer/Developer
marano's picture

this does nothing for me. It just looks kinda cool and inviting.

marano
Activity Score 348
Graphic Designer
mrMagic's picture

Read the line loud and it can sound like without brakes. I wouldn't like car without breaks(brakes).

mrMagic
Activity Score 798
Graphic Designer at RES Group
torontose's picture

no

torontose
Activity Score 393
Iain H's picture

Interesting visual, poor copy. I guess it got lost in translation, unlike the car.

Iain H
Activity Score 15
Creative Director at Freelance
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