Thermo vision

Agency Network: 
May 2008

Film advertisment created by DDB, Italy for Audi, within the category: Automotive.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Gallardo Hugo, Guerrera Francesco
Copywriter: Lampugnani Nicola
Production Company: Movie Magic
Director: Marcus Walter
Post Production Company: La Maison

Comments (9)

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phoamcor's picture
Activity Score 1284

The befuddled stretched logic of this bad ad abuses the laws of thermodynamics like never before.

consolidated.db's picture
Activity Score 545

i don't understand this.

puppiepoppy's picture
Activity Score 1634

I guess it's all people got aroused/burning inside when they see the 'beautifully crafted' Audi, which you liked to keep it that way. Or maybe it's the 'Love for Automobile'.

ZeOrb's picture
Activity Score 24

So if u look at the car and that makes you warm, ( similar to the print ads)
how comes the other people who are not looking at the car, like Mr random in the elevator .. how does thermo vision effect him..

kurtberengeiger's picture
Activity Score 7323


Wordnerd's picture
Activity Score 6692

oh come on! this is sad. it is just a different approach to happy people using/seeing the product

devdonnelly's picture
Activity Score 26

I thought the thermo vision looked pretty cool, but it didn't get the point across effectively enough that the car turned everyone on. I guess thermo sex sells.

machoman's picture
Activity Score 40

The product that lights/fires you up or something like that... Such a trite and overused idea than the apparently unusual photography technique can't make it acceptable.
Good for the Eighties, we are in 2008.

ricklongo's picture
Activity Score 1244

I think someone had an amazing visual idea, added a very climatic soundtrack... but then failed to actually justify it all with a concept.