The swan

Agency Network: 
April 2012

Audi: The swan


Post Production: Telecine: Jean Clement Soret / MPC
Post Production: Online: Jay Bandlish / MPC

Film advertisment created by BBH, United Kingdom for Audi, within the category: Automotive.

Advertising Agency: BBH, London, UK
Creative Directors: Nick Kidney, Kevin Stark
Creatives: Matt Doman, Ian Heartfield
Producer: Ruben Mercadal
Digital Designer: Addictive Pixel
Team Manager: Polly Knowles
Team Director: Simon Coles
Strategy Director: Neil Godber
Production Company: Park Pictures
Director: Joachim Back
Producer: Jeremy Barnes
DoP: Jan Velicky
Editor / Editing House: The White House
Sound: Factory

Comments (7)

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morse's picture
Activity Score 18024

That's a pretty ad!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alausa's picture
Activity Score 1420

A very fine swan indeed. Love the music.

bate_palmas's picture
Activity Score 1479

Saw this on TV yesterday - I thought it was great. If only for the brilliant art direction.

Temple's picture
Activity Score 11337

It's been a long long time since Another Ugly Deutsche Invention, I can't see the strategy in this.

chuckieT's picture
Activity Score 680

This ad seems to suggest that Audi actually produced that old car, but they never did. It was only a concept car. It's rare that I think an ad is being dishonest. But I sort of feel that way about this one.

Also, it would have been a better ad for the Audi TT. The TT looks more like a realization of this old concept car. It seems disconnected to associate an A5 to that old car.

kleenex's picture
Activity Score 50204

I still like the ad.

Roger H.Lucas's picture
Roger H.Lucas
Activity Score 2

Great advert, filmed in Slovenia using a Danish story. What a pity that attention to detail is lacking. I "SIGNET" first - the reflection in the puddle as viewed by the eyes of the original "ugly duckling" is correct. LU 3956.BUT...
The reflection in the puddle as viewed by the eyes of the new "swan" is INCORRECT.The number "6" is in the central part of the number plate and not at the end.This would give a number 614 on the car driving off.*
Don't believe me ? Write the numbers down (please use a PENN) and draw a half circle above to show the shape of the car. Write/draw the mirror version,turn it around. Remember you look at the reflection from the cars viewpoint, not the onlooker*. As mistakes go could this be called a "WHO(O)PER.