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Robot

Agency Network: 
Published/Aired: 
January 2011

Description

Film advertisement created by DDB, Spain for Audi, within the category: Automotive.

Advertising Agency: DDB, Barcelona, Spain
Executive Creative Director: Alberto Astorga
Creative Directors: Alfredo Binefa, Jaume Badia, Alejandro Arriagada
Art Director: Jaume Badia
Copywriters: Alberto Astorga, Alfredo Binefa, Alejandro Arriagada
Production Company: Agosto
Director: Nacho Gayan
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Reality Check's picture

This is the advertising equivalent of a Volvo wagon.

Reality Check
Activity Score 2539
MindDigger's picture

simple and enjoyable. nice work with the CGI

MindDigger
Activity Score 91
pitted prunes's picture

love it! put a smile on my face at the last part where the car looked up to audi.

pitted prunes
Activity Score 216
Ron Burgundy's picture

very warm feeling, the CGI was very nice

Ron Burgundy
Activity Score 1630
Art Director at Southern California
talkingisfree's picture

Good!!!

talkingisfree
Activity Score 2712
Art Director
CuriousPencil's picture

A very sweet and simple spot. What impresses me about this, apart from the great direction, is the fact that it's an intelligent elevation of the "when I grow up I want to be..." theme. There's no envy, just admiration, no swagger, just inspiration. A really confident way to use very simple metaphors without looking shallow, lovely work.

CuriousPencil
Activity Score 4225
Copywriter
Ensamblador's picture

This is a wonderful way to explain the audience Audi´s high end technology, with an understandable equivalent that also is warm and emotional.

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
mdb1974's picture

Nice. Long walk, but nice.

mdb1974
Activity Score 411
Art Director
Temple's picture

Car ads come by the thousands, and the good ones are so few and far between. This is a good one.

Temple
Activity Score 11341
Creative Director
ralphstieber's picture

yes, good.

ralphstieber
Activity Score 136
Copywriter at Miami Ad School Berlin
Omikron's picture

No swagger...?
This is pure chestbeating that hardly does any good for a brand.
I think this ad is fundamentally flawed. As a brand enthusiast I'm quite irritated by Audi's recent arrogance.

Omikron
Activity Score 6
Marsten's picture

Unfair comparison. It's like having the world's first computer be jealous of an ipad. It's too easy, too obvious.

Marsten
Activity Score 5
maesepedro's picture

nice but v derivative of just about everything Pixar have made....

maesepedro
Activity Score 90
Albion London
RG's picture

Lovely. Not very fresh though...

RG
Activity Score 184
Copywriter |

RG

TommyO's picture

very nice good idea

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

andylefty's picture

Stunning all round.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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