Agency Network: 
January 2011

Audi: Robot

Film advertisment created by DDB, Spain for Audi, within the category: Automotive.

Advertising Agency: DDB, Barcelona, Spain
Executive Creative Director: Alberto Astorga
Creative Directors: Alfredo Binefa, Jaume Badia, Alejandro Arriagada
Art Director: Jaume Badia
Copywriters: Alberto Astorga, Alfredo Binefa, Alejandro Arriagada
Production Company: Agosto
Director: Nacho Gayan

Comments (16)

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Reality Check's picture
Reality Check
Activity Score 2539

This is the advertising equivalent of a Volvo wagon.

MindDigger's picture
Activity Score 91

simple and enjoyable. nice work with the CGI

pitted prunes's picture
pitted prunes
Activity Score 216

love it! put a smile on my face at the last part where the car looked up to audi.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

very warm feeling, the CGI was very nice

talkingisfree's picture
Activity Score 2712


CuriousPencil's picture
Activity Score 4225

A very sweet and simple spot. What impresses me about this, apart from the great direction, is the fact that it's an intelligent elevation of the "when I grow up I want to be..." theme. There's no envy, just admiration, no swagger, just inspiration. A really confident way to use very simple metaphors without looking shallow, lovely work.

Ensamblador's picture
Activity Score 239

This is a wonderful way to explain the audience Audi´s high end technology, with an understandable equivalent that also is warm and emotional.

mdb1974's picture
Activity Score 411

Nice. Long walk, but nice.

Temple's picture
Activity Score 11337

Car ads come by the thousands, and the good ones are so few and far between. This is a good one.

ralphstieber's picture
Activity Score 136

yes, good.

Omikron's picture
Activity Score 6

No swagger...?
This is pure chestbeating that hardly does any good for a brand.
I think this ad is fundamentally flawed. As a brand enthusiast I'm quite irritated by Audi's recent arrogance.

Marsten's picture
Activity Score 5

Unfair comparison. It's like having the world's first computer be jealous of an ipad. It's too easy, too obvious.

maesepedro's picture
Activity Score 90

nice but v derivative of just about everything Pixar have made....

RG's picture
Activity Score 184

Lovely. Not very fresh though...


TommyO's picture
Activity Score 1866

very nice good idea

andylefty's picture
Activity Score 4535

Stunning all round.