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Power comes from a less obvious place

Campaign
Agency Network: 
Published/Aired: 
August 2013

Also From This Campaign 2

Description

Film advertisement created by BBH, United Kingdom for Audi, within the category: Automotive.

Advertising Agency: BBH, London, UK
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Highest Rated

pierrelastname's picture

not clear....missed chance.

pierrelastname
Activity Score 2869
Copywriter
Ratters's picture

Clever. Liked it.

Ratters
Activity Score 34
Art Director
Meredith Singh's picture

I don't like it.

What is not obvious about a ref having power? Especially a big muscular ref.

And even if you like the comparison, it is 55 seconds of borrowed interest with a quick product shot at the end.

Meredith Singh
Activity Score 407
Art Director
kleenex's picture

I agree with you.

kleenex
Activity Score 51110
Web Designer/Developer
pierrelastname's picture

not clear....missed chance.

pierrelastname
Activity Score 2869
Copywriter
Temple's picture

A miss. Even the best are entitled to one or two.

Temple
Activity Score 11341
Creative Director
Daniel de León's picture

This is FUCKING BRILLIANT.

Daniel de León
Activity Score 97
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