Agency Network: 
January 2011

Audi: Imagination


Lead 3D Animators, Lawrence Wyatt, Hatem Ben Abdallah, Jason Kim

Film advertisment created by BBH, United Kingdom for Audi, within the category: Automotive.

Advertising Agency: BBH, London, UK
Creative Directors: Nick Kidney, Kevin Stark
Creatives: Andy Clough, Rich McGrann
Producer: Glenn Paton
Production: Blind/jelly London
Director: Vanessa Marzaroli
EPs: Nick Litwinko, Charlie Sells
Line Producer: Max Yeoman
DP: Alex Barber
Production Manager: Lucienne Powell
First Asst. Dir: Rawdon De Fresnes
Design / VFX / Animation: Blind
CD: Vanessa Marzaroli
EPs: David Kleinman, Nick Litwinko
Head of Production: Amy Knerl
Producers: Keith Bryant, Jamey Kitchens
CG / FX Supervisor: Hatem Ben Abdallah
AD: Lawrence Wyatt
Lead Designer(s): Lawrence Wyatt, Steve Pacheco
Design / Exploration: Erick Zuckley, James Kim, Kate Mrozowski
3D Animators: Ben Lopez, Eli Guerron, Ehren Addis
3D Modeling: Pasha Ivanov
Compositors: Chris O'Neill, Lawrence Wyatt, Vanessa Marzaroli
Flame Artist: Alan Latteri
CG Tracking: Hatem Ben Abdallah, Lin Wilde
Rotoscoping: Murad Currawalla/CG Lab
Storyboard Artists: Alex Preston, Vincent Lucido
Editorial Company: Blind
Editors: Jason Kim, Lawrence Wyatt, Chris O'Neill
Music Production: Basement Jaxx

Comments (9)

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suresh90's picture
Activity Score 620

wowwwwwww! Mind blowing animation and very creative.!!!!!!!!!!! :)

Sdb's picture
Activity Score 1362

Cannot find anything wow about it! Technically good one.

Rt's picture
Activity Score 54

there's no big idea but the visual work is very pleasing

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Nice tune. That's cool, I believe it makes the viewer think the car is hi-tech.

CommandZ's picture
Activity Score 2498

Style over substance, or in this case, style over idea.

kleenex's picture
Activity Score 50582

I like the animation.

CuriousPencil's picture
Activity Score 4225

I think they've gone after their audience accurately with this, and successfully. Looks great.

morse's picture
Activity Score 18024

Beautiful ad.

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proscriptus's picture
Activity Score 114

Matrix much?