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Car transport

Agency Network: 
Published/Aired: 
May 2009

Audi A5 Car transport ad

Description: 

Film advertisment created by Bates, Norway for Audi, within the category: Automotive.

Advertising Agency: Bates United, Oslo, Norway
Creative Director / Art Director: Thorbjørn Naug
Copywriter: Ola Øvrelid
Photographer: Gaute Gunnari

Comments (32)

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Re Dator's picture
Re Dator
Activity Score 28

Nice.

bompa's picture
bompa
Activity Score 318

Simple, nice and funny.

ranggamus's picture
ranggamus
Activity Score 53

wogh! that's unexpected!

Guest's picture
Guest

It's not often I don't understand an idea, good or otherwise. Someone please explain...

ivan's picture
ivan

Instead of transporting them, he drove them to destination. Because he loves driving the A5.

Guest's picture
Guest

It's saying that Audi's are so much fun to drive, even the guy driving the truck that transports them would rather drive them than haul them. It think it's brilliant.

F.Abboud's picture
F.Abboud
Activity Score 218

I like it!

LeeMoh's picture
LeeMoh
Activity Score 424

What is the nice and unexpected?!

This is smart, awesome, hilarious… Cannes!

gmint7's picture
gmint7
Activity Score 2675

a small disconnect (how far he walked back)
but who cares, its nice!

:::J:::

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

And that's exactly what threw my decoding for a loop...
Not to mention that the "destination" just seems to be a roadside like any other...
But oh well, if everyone likes it then everyone likes it...

Guest's picture
Guest

great simply great!

Rabubi's picture
Rabubi
Activity Score 560

This is great. I appreciate that they didn't try explain the idea.

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Great example of how to get the viewer to be like "What is he doing" and keep him interested and involving him/her to find out. Simple and great.

One question left though.... Was it a Mercedes truck? :P

satrianee's picture
satrianee
Activity Score 3748

It's not expected to give every selling specs of a complex machine. And if the brand already has a good reputation it's the best way to express it with humanly attachments. A *truck* driver enjoys Audi...

Yes. So simple thus nice.

Guest's picture
Guest

fantastic!!!

dorette14's picture
dorette14
Activity Score 50

Awesome, love it!!!

I did not hit you, I simply high-fived your face!

Guest's picture
Guest

Who the fuck wants his 70.000 pounds car to be already driven for 3000 miles by someone else?
Come on guys!

ivan's picture
ivan

Nobody. But this isn't a documentary. It's an ad. ;)

munirgee's picture
munirgee
Activity Score 454

I am laughing on that boy who believed that it was happened actually... lol

Guest's picture
Guest

Timeless fantastic!
But isn't it horrible, that so many didn't get it? For them, not for the film ;)

PERP's picture
PERP
Activity Score 433

hahahahahahahah!!! Good one!

.: look for the green giant on the label :.

firebug's picture
firebug
Activity Score 1113

veryyyyyy nicee

12/10

sgre2504's picture
sgre2504
Activity Score 137

great!

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice!

RTHOOKER's picture
RTHOOKER
Activity Score 4

Very good.

mehedihasan's picture
mehedihasan
Activity Score 20

very lovely and comfortable to drive this car. thats why he drive all of them to reach the destination and feel the real feeling. and last he drive the truck (carrier).

shaikh mohd. mehedi hasan
art director
madonna adv. (a dentsu asso.)
dhaka-bangladesh

kamilwoojcik's picture
kamilwoojcik
Activity Score 139

Great idea!

love audi<3

alejulimaty's picture
alejulimaty
Activity Score 842

can´t watch this anymore, please check youtube link

suheru's picture
suheru
Activity Score 54

says "video has been removed"

Guest's picture
Guest

This is too funny!!! I work in the car transport industry, so I know we would get fired if one of the drivers did that, but would be great with some of the cars to get to take a drive like that.

mytel's picture
mytel
Activity Score 3

LOL what a cool video! Most creative ad from Audi I've ever seen actually its my favorite ad now

Liz
http://www.myhappytel.com.au

shitmonk's picture
shitmonk
Activity Score 465

this is it!

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