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Micro

Campaign
Agency Network: 
Published/Aired: 
July 2008

Also From This Campaign 2

Description

Film advertisement created by DDB, Costa Rica for Atlas, within the category: Electronics, Technology.

Advertising Agency: DDB, San José, Costa Rica
Creative Director: Manuel Travisany
Art Directors: Juan José Ulate, Carlos Redondo, Roberto Chavez
Copywriter: Esteban Mc Lean
Photography Director: Christian Glenewinckel
Producer: Tomas Jancovich
Animation: Marte Studio
Music, Sfx: Dr. Music
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MonsieurD.'s picture

Qué linda campaña maes!... Idea super simple, realización exquisita. Me encanta!

Very nice!.

MonsieurD.
Activity Score 42
Art Director, Casa Galeria
mark3r's picture

No dice nada nuevo y no hay concepto, muestra lo que pasaria en cualquier microondas sin explicar una diferencia real.

Says nothing new and there is no concept, shows what would happen with any microwave without explaining what's the actual difference.

The execution is nice/buena ejecucion

mark3r
Activity Score 1949
Art Director at Scout
brain123's picture

Yeah, basically.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
gnose's picture

Gorgeous. But it made me want to eat popcorn, not buy a microwave.

gnose
Activity Score 16
Crisp One's picture

agreed

Crisp One
Activity Score 2005
Other at New York
CGilb09's picture

Boring.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

stitchy's picture

the animation is weak in the models scene and as said b4, its 4 popcorn not a microwave!

stitchy
Activity Score 779
creative design
JacelynAngel's picture

i thought it was selling small-pack-popcorn at the beginning =.=

JacelynAngel
Activity Score 59
UTAR
simon.gross's picture

I think this is the sort of ad that would grow on me if I saw it a few times. There's no strong idea driving it, but the look and feel are quite nice. Gentle. Certainly a new way to sell household appliances. Probably not a bad thing at all.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
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