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Pieces of Art

Published/Aired: 
November 2010

Description

This is a short test project based on some research the creators were doing for a different project. It has photorealistic clean rooms and elements which were build to showcase architectural interiors and metal objects. The whole project from concept to final film was completed in 4 weeks.

Creative Director Director: Martin Weisz
Producer: Cordula Weisz
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Highest Rated

CuriousPencil's picture

Just watched it again. The exhibition is 'Pieces of Art' and the tag is 'Simply a piece of art'- so the concerns about a 'piece' being made of many other pieces becomes even more troublesome. To escape that confusion, you could have used "simply artistic" - that way avoiding the overused 'work of art' and less-used for good reason 'piece of art'.

CuriousPencil
Activity Score 4225
Copywriter
gonndo's picture

It reminds me of this and that'd make it an old concept

http://adsoftheworld.com/files/images/p_masterpiece_s.preview.jpg

But it doesn't matter, the car sells itself...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

jackmancer2017's picture

I don't like "simply" in the tagline but lovely video - indeed Aston Martin is a piece of art (cars are beautiful). All I'm lacking of the brand here is the racing heritage but I can't be bothered :P

jackmancer2017
Weird Pictures's picture

Thanks for your comment. Nice point.

Weird Pictures
Activity Score 13
Producer/Director at Weird Pictures
Guest's picture

hmmm... nothing new here... tedious... Audi did it better.

Guest
Guest's picture

Like it but the end wasn't as climactic as I would have liked it to be. Also, you take the time to make the whole video very photorealistic, as if all of these are real pieces in a gallery, and then at the end, you have a car in slices that puts itself together and spins around. Lacks consistency with the rest of the clip (and makes you wonder if any of it was real).

Guest
Weird Pictures's picture

Thanks, very good point, well taken :-).

Weird Pictures
Activity Score 13
Producer/Director at Weird Pictures
Guest's picture

Nicely produced. Lacks sensuality considering the evocative nature of the brand. The displays were interesting but not intoxicating relative to the cars presence.

Guest
Guest's picture

great, but ,as GUEST said , that would be fine

Guest
morse's picture

Well done. Looks real, not 3D at all. I'm missing a car packshoot.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Weird Pictures's picture

Thanks a lot for viewing and your nice comment

Weird Pictures
Activity Score 13
Producer/Director at Weird Pictures
Guest's picture

doesn't end well at all! think again

Guest
CuriousPencil's picture

Gorgeous way to show you know your audience. Aston Martin drivers feel apart from the horde, appreciators of only the finest pieces of every thing and moment. This is a lovely way for a brand to brownnose its customers. And 'simply a piece of art' - the 'simply' obviously there to highlight the complexity involved, the 'piece' because of the contributing elements in the final product, but 'a piece of art' is down the ladder from 'a work of art', so I'm not much swayed by the tagline.

If one product is comprised of many pieces, can it still call itself a piece?

CuriousPencil
Activity Score 4225
Copywriter
Weird Pictures's picture

Thanks for you great comments. Very productive input and very much true :-). The tagline is the weakest link as we can tell from all the comments. I really like your idea - "a work of art", wish we had it :-). Again, thanks for these great comments.

Weird Pictures
Activity Score 13
Producer/Director at Weird Pictures
CuriousPencil's picture

Just watched it again. The exhibition is 'Pieces of Art' and the tag is 'Simply a piece of art'- so the concerns about a 'piece' being made of many other pieces becomes even more troublesome. To escape that confusion, you could have used "simply artistic" - that way avoiding the overused 'work of art' and less-used for good reason 'piece of art'.

CuriousPencil
Activity Score 4225
Copywriter
Weird Pictures's picture

Hello Curious Pencil,

yes, right again, we actually thought about changing the line yesterday, but then a lot of notes popped up regarding "work of art", being used and also associating the process of making the art, rather the final subject itself. We know it is a problem point believe me :-). Thanks again for your comment.

Weird Pictures
Activity Score 13
Producer/Director at Weird Pictures
JeffP's picture

I wonder what Aston Martin's biggest fan, Jeremy Clarkson, would think of that ad :)

JeffP
Activity Score 810
Marketing Manager at TomTom
sysdtc's picture

nice work

sysdtc
Activity Score 4
sysdtc's picture

how to download ?thinks a lot

sysdtc
Activity Score 4
Beamen's picture

Nice but boring and a lil'bit on the Audi's playground...

Beamen
Activity Score 225
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