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Shower Like a Man

Agency Network: 
Published/Aired: 
June 2011

Description

Film advertisement created by Los & Co, Norway for Asan, within the category: Health.

Advertising Agency: Los & Co, Oslo, Norway
Creative Directors: Maria Myhre, Marianne Knutsen
Art Director: Maria Myhre
Copywriter: Marianne Knutsen
Advertiser's Supervisor: Helge Holdhus
Account Manager: Elisabeth Skogen Helland
Account Supervisor: Jan Johnsen
Production Company: Einar Film & Fortellinger
Director: Morten Tyldum
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morse's picture

I understand the shock value, but I'm a man and I don't want to be like this guy.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture

1000% agree.

While there's something in the truism, the approach is stale.

Why is Cannes relevant again? Can someone please tell me? I mean, besides being a celebration of cheating and generally a huge wank? Anybody?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

thedesignaddict's picture

Meh.

thedesignaddict
Activity Score 5403
Art Director at Freelance
mikey mugambi's picture

I totally agree with you Morse

mikey mugambi
Activity Score 69
Imagine IMC
tamer samy's picture

Is it for gays ? cause the only thing missing is to drop the soap !

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

henito's picture

had me laughing. that's how men shower. and that's what we need soap for.

henito
Activity Score 560
Copywriter
sirvan's picture

But that's only part of the spot. There's no connection/pivot of the VO to the visual. Even that would've been better.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Wordnerd's picture

i like it

Wordnerd
Activity Score 6692
Copywriter
atb2005's picture

I like it too because it's realistic! Did he umm fart in the beginning? Hilarious! I don't think it's gay at all. Kudos to the Norwegians for doing this.

atb2005
Activity Score 13557
Boxey's picture

Made me laugh. Don't care for the "Hair Body Balls" line though.

Boxey
Activity Score 8879
Melaleuca In-House
tuukka's picture

Sometimes reality is comical, so why not to use it. Thumbs up.

tuukka
Activity Score 50
kleenex's picture

Solid ad.

kleenex
Activity Score 51126
Web Designer/Developer
AdBuzzer's picture

I think it's funny that the voice-over is partly disconnected with the image. But I would also argue that it's not a standard that men pee in the shower, and I'm not really enthusiastic about seeing this particular moment on the telly. I think they could've really spared me this without losing much of the humour.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Bob.C's picture

Ok video is down there is this on youtube is the same version? http://www.youtube.com/watch?v=5VdFexedvtM

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

mellys's picture

Quite different from the usual shower commercials, ha? Yeah, there's some shock value here but I also agree, not all the men shower this way...

mellys
Activity Score 3
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