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A little boy

Agency Network: 
Published/Aired: 
October 2007

Description

Film advertisement created by Saatchi & Saatchi, Argentina for Ariel, within the category: House, Garden.

Advertising Agency: Saatchi & Saatchi, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Creative Director: Javier Campopiano
Art Director: Ari Senzaqcua
Coywriter: Davis
Production Director: Adrián Aspani
Producer at the agency: Camilo Rojas
Production Company: Palermo Films
Producers: Pablo Terruzzi, Bárbara Factorovich
Post production: Post Media
Director: Martín Hodara
Photography Director: Julián Ledesma
Art Director: Marcelo Chavez
Music: Swing Música
Account Director: Joe Baide
Account Supervisor: Inés Cortada Mendoza
Account Assistant: Connie Laprida
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Highest Rated

fersvax's picture

Excellent!!! You dumb foreign people don't understand the strenght of the insight. In latinamerica small brothers are condemned (or doomed) to inherit the big brothers' clothes. It's like an inviolable law passed by generations. This ad rocks!!!

fersvax
Activity Score 1239
Art Director |

FER.

Kateter's picture

this is not a GOOD ad.

Kateter
Activity Score 2029
Copywriter
Guest's picture

No, this is not a good ad, this is a fabulous one.

Guest
Tron's picture

Oh brother, why art thou so lame

Tron
Activity Score 174
Art Director
fersvax's picture

Excellent!!! You dumb foreign people don't understand the strenght of the insight. In latinamerica small brothers are condemned (or doomed) to inherit the big brothers' clothes. It's like an inviolable law passed by generations. This ad rocks!!!

fersvax
Activity Score 1239
Art Director |

FER.

MATITA!!!'s picture

Brilliant!, the kid acting is simply awesome too.

MATITA!!!
seventysixer76's picture

Nice insight.

seventysixer76
Activity Score 105
Art Director
kalpesh78's picture

Saatchi rocks..

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

ivan's picture

I gave it 8. It's an amazing ad for a washing powder (or whatever the product is).

ivan
Creative Director at Ads of the World
Mecajet's picture

That was actually pretty cool.

I wasn't expecting the twist.

it was way too long though.

Mecajet
Activity Score 116
Copywriter
Guest's picture

any idea who is the artis/name of the song?

Guest
raverus's picture

hehehe, not bad!

raverus
Activity Score 1476
Art Director
lsadunb's picture

The direction is very good. The idea... I've seen better.

lsadunb
Activity Score 571
Copywriter
mayz's picture

"they shall wear your brothers clothes"

Brilliant! Another breakthrough for 'washing brands'- ad's

mayz
Activity Score 14
Art Director
Guess's picture

love it! great insight

Guess
maestro's picture

excelente maestro !

maestro
johamburg's picture

Everyone who has worked on P&G or done ads for similar Products KNOW who good this is...
Nice insight, great music, great casting... simply put: a VERY good ad.

johamburg
dansheppy52's picture

incredible

dansheppy52
Activity Score 398
University of Nebraska-Lincoln |

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

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