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Agency Network: 
Published/Aired: 
April 2010
Description: 

Film advertisment created by Y&R, Italy for Arena, within the category: Recreation, Leisure.

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Cristian Comand
Copywriter: Vicky Gitto
Production: BRW USA
Director: Michele Nocchi

Comments (21)

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huhjyu2bono's picture
huhjyu2bono
Activity Score 18

Like it...

everartz's picture
everartz
Activity Score 7613

good thinking!

| everartz |

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Fantastic idea

mediaeater's picture
mediaeater
Activity Score 383

like

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19599

ha!

pez's picture
pez
Activity Score 1804

like it a lot!

whatthefudge's picture
whatthefudge
Activity Score 1266

Big fan of the idea, not so big fan of the shaky camera.

addictedtoads's picture
addictedtoads
Activity Score 16

awsome

addictedtoads's picture
addictedtoads
Activity Score 16

om gona get arena

atb2005's picture
atb2005
Activity Score 13557

Good idea indeed. Execution is so so; I know it's supposed to look "real","unstaged", etc. but to me it looks a tad cheap.

shahidali's picture
shahidali
Activity Score 4069

Superb. I also like the execution. Giving realistic touch with a 'private video recording' theme.

shahid

noj's picture
noj
Activity Score 86

BRAVO very original idea
keep this way

Hiperion's picture
Hiperion
Activity Score 3138

Keep it simple
10/10

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

Good idea. Execution not so great.

CG

tytpol's picture
tytpol
Activity Score 777

Come on.

tytpol's picture
tytpol
Activity Score 777

Come on. Must be stupid to watch it as real, so what's the point of "trying" to be amateour.

IRONWORKS's picture
IRONWORKS
Activity Score 222

ha! simple and great!

R U serious's picture
R U serious
Activity Score 418

Students: learn from this.

Say my name, say my name...

Geimima's picture
Geimima
Activity Score 824

yeahh

life is a playground

smartbox's picture
smartbox
Activity Score 177

Simple and good IDEA!

noj's picture
noj
Activity Score 86

i think execution fits on this idea
the message is very clear
Cheers

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