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Agency Network: 
Published/Aired: 
April 2010

Description

Film advertisement created by Y&R, Italy for Arena, within the category: Recreation, Leisure.

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Cristian Comand
Copywriter: Vicky Gitto
Production: BRW USA
Director: Michele Nocchi
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huhjyu2bono's picture

Like it...

huhjyu2bono
Activity Score 18
Marketing
everartz's picture

good thinking!

everartz
Activity Score 7613
Art Director |

| everartz |

alexander_bickov's picture

Fantastic idea

alexander_bickov
Activity Score 3279
mediaeater's picture

like

mediaeater
Activity Score 383
Art Director
CrackerJackFlash's picture

ha!

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

pez's picture

like it a lot!

pez
Activity Score 1804
Creative Director
whatthefudge's picture

Big fan of the idea, not so big fan of the shaky camera.

whatthefudge
Activity Score 1266
addictedtoads's picture

awsome

addictedtoads
Activity Score 16
Art Director at applied arts cairo
addictedtoads's picture

om gona get arena

addictedtoads
Activity Score 16
Art Director at applied arts cairo
atb2005's picture

Good idea indeed. Execution is so so; I know it's supposed to look "real","unstaged", etc. but to me it looks a tad cheap.

atb2005
Activity Score 13557
shahidali's picture

Superb. I also like the execution. Giving realistic touch with a 'private video recording' theme.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

noj's picture

BRAVO very original idea
keep this way

noj
Activity Score 86
Art Director
Hiperion's picture

Keep it simple
10/10

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Carlos Garcia's picture

Good idea. Execution not so great.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

tytpol's picture

Come on.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

tytpol's picture

Come on. Must be stupid to watch it as real, so what's the point of "trying" to be amateour.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

IRONWORKS's picture

ha! simple and great!

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
R U serious's picture

Students: learn from this.

R U serious
Activity Score 418

Say my name, say my name...

Geimima's picture

yeahh

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

smartbox's picture

Simple and good IDEA!

smartbox
Activity Score 177
noj's picture

i think execution fits on this idea
the message is very clear
Cheers

noj
Activity Score 86
Art Director
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