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Agency Network: 
Published/Aired: 
March 2008

Description

Film advertisement created by Fletcher, United States for Arby's, within the category: Food.

Advertising Agency: Fletcher Martin, Atlanta, GA USA
Executive Creative Director: Brandy Gill
Creative Director: Brad Sarmiento
ACD: Pete Heid
ACD: Clay Shivers
Producer: Chuck Carrier
VFX / Post: Ringside Creative
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Inverted's picture

very american... still, its cool enough. Gets the point across several times, and hits its target.

Inverted
Activity Score 193
Westerdals
chris nichols's picture

You're kidding, right? You can't possibly think this commercial is cool, let alone good. This must have been written by someone at the agency who is trying to save the account.

chris nichols
Activity Score 27
The Martin Agency
wildbore's picture

nice n effective!

wildbore
Activity Score 749
Creative Director at - - -
chris nichols's picture

Funny comment. Nice n effective. Are you the account guy or client? No one else would leave a comment like this for this creative.

chris nichols
Activity Score 27
The Martin Agency
k_lounge's picture

Nice and simple!

k_lounge
Activity Score 20
Alkaster
chris nichols's picture

I will give you simple. But nice? As Jerry Seinfeld would say, "I don't think so."

chris nichols
Activity Score 27
The Martin Agency
ivan's picture

Such a client pleaser! :)

ivan
Creative Director at Ads of the World
chris nichols's picture

Well said! Obviously, the agency has no creative standard and likes to present on their knees.

chris nichols
Activity Score 27
The Martin Agency
All ears's picture

Nice idea but could have been executed a hell of a lot better than that.

All ears
Activity Score 233
Copywriter, London
chris nichols's picture

Nice idea? You're playing with us, right? Two talking sandwiches is not a nice idea. A better execution can never save a bad concept. The crappy execution only highlighted the crappy idea.

chris nichols
Activity Score 27
The Martin Agency
prozac_republic's picture

for a better talking sandwich experience:

добро пожаловать и наслаждается!
The Prozac Republic®

prozac_republic
Activity Score 196
Art Director |

добро пожаловать и наслаждается!
The Prozac Republic®

Crisp One's picture

wow, im never getting that minute of my life back

Crisp One
Activity Score 2005
Other at New York
ramses101's picture

There are people out there who actually _eat_ that? Poor roastbeef, what have they done to you?

ramses101
Activity Score 4
Hamburg
ADebutant's picture

Oh god. If you're going to show Client Pleasing Work...At least show something that exhibits forward thinking.

"Our factories make cosmetics. We sell hope." -M.Factor

ADebutant
Activity Score 266
chris nichols's picture

Thank God for your comment. I thought the world has gone mad. How can anyone like this commercial?

chris nichols
Activity Score 27
The Martin Agency
gargamelord's picture

Why is this ad here?

Seriously.

gargamelord
Activity Score 32
Cooxie's picture

People find it nice? Come on guys, you must have watched it when you were very, very tired.

Cooxie
Activity Score 124
Art Director
chris nichols's picture

Or they were the creative team behind it. No one is that tired to think this commercial isn't crap.

chris nichols
Activity Score 27
The Martin Agency
Signe_S's picture

That looks so disgusting. Really worse than the worst german micro wave disount food. Rather have a Filai-au-fish :-)

Signe_S
Activity Score 357
Art Director at My own company
Tripioso's picture

I prefer not to talk about th eYouTube Filet o' Fish. I don't find enough curses for such a waste of time. A zapping booster.

Now let's be back on business. Hahahaha
Arby's is super cool. Simple, fun and strong. If There were one in Panama I woulg go right away to try the doublers. IT's amazaing you can still find this price in a first world fast food restaurant.

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

henrysasha74's picture

Just so you all know, this spot was extremely low budget. In fact, the creative team only had photos to use but managed to still make a spot that does the job in a simple but engaging and humourous manner.

henrysasha74
Activity Score 5
Atlanta
chris nichols's picture

C'mon, no excuses. Unfortunately, you can't put an asterisk at the bottom of your commercial and tell the audience you had a low budget. What you need is a big idea executed well.

chris nichols
Activity Score 27
The Martin Agency
chris nichols's picture

This looks like something done in school. High school. It's another talking object commercial. How many times have we seen this idea? Only this commercial was executed so amateurish. On a positive side, it's nice to know that are still jobs for creative hacks.

chris nichols
Activity Score 27
The Martin Agency
Adaddicted's picture

Agree with your comments above. Now let us see your work, please.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

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