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Agency Network: 
Published/Aired: 
December 2011

Description

Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Group Creative Director: Chuck Monn
Creative Director: Chris Ribeiro
Associate Creative Director: Paula Cristalli
Art Director: Parker Grant
Senior Copywriter: Krista Wicklund
Agency Producers: Perrin Rausch, Alejandra Ravassa, Chelsea Larner
Production Co: Imperial Woodpecker
Director: Stacy Wall
DP: Peter Donahue, Jason McCormick
Editorial Co: Nomad Editing Company
Editor: Kevin Clark
Post Co: DTrain FX
Artists: Ben Gibbs
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andylefty's picture

Nice opportunity taken!

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
jackmancer2017's picture

A very entertaining and convincing display of it's product :)

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
morse's picture

Well done. Cute ad.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Spanky's picture

not a big idea. but a small, cute one.

Spanky
Activity Score 4899
Other
Hadrons's picture

nothing to write home about.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Nike Diesel's picture

Amusing and lighthearted. Excellent product demo.

Nike Diesel
Activity Score 13630
Art Director
simonds08's picture

great, now santa is going to be late to bring me my ipad because he was playing angry birds

simonds08
Activity Score 598
SF23's picture

cute, and a whole lotta festive bokeh!

SF23
Activity Score 13
Temple's picture

As far as Apple demos go, interesting, but nothing more. Really.

Temple
Activity Score 11341
Creative Director
mdb1974's picture

An ad that would have never have run during the Jobs era. A disappointing sign of things to come.

mdb1974
Activity Score 411
Art Director
ella bergh's picture

good

ella bergh
Activity Score 112
Creative Director
Wordfruit's picture

In the context of past Apple advertising it would be difficult to get 'wow' responses.

But the film demos the product (effectively, I guess, though I don't know enough about the product), and of course it's timely :)

Wordfruit
Activity Score 1023
MicheleVirgilio's picture

Good CHRISTMAS ad!

MicheleVirgilio
Activity Score 2617
vote4pedro's picture

When I saw this, I expected it to be from Sprint, Verizon or at&t. Creatively, it would be good work for them. But a little subpar for Apple.

vote4pedro
Activity Score 4601
Copywriter
jackblack's picture

It's average for Apple. But nicely timed for the holidays.

jackblack
Activity Score 2357
Art Director
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